Ggaedok Studiematerial Branding by Miraen Design Team

Ggaedok Studiematerial Branding by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Bildung, Léierhëllefsmëttel an Ausbildungsinhalt Design Competition Category.

SëlwerBildung· 2023

Ggaedok Studiematerial Branding

by Miraen Design Team

Client: Mirae-N

A' Design Award an Sëlwer Winner in Bildung Category

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Verified Award Winner
Verify Award Status for #148327

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ggaedok Studiematerial Branding

Ggaedok ass eng Markenidentitéit fir eng Serie vu koreanesche Sproochléiermaterialien. Den Numm Ggaedok ass en Akronym vum koreaneschen Ausdrock Ggaewooja Dokhaeryuk, deen sech op d'Erwäche vu Selbstvertrauen a Liesverständnis bezitt. De Logo kombinéiert den Numm mat Uféierungszeechen, déi gewielt goufen, well hir Form u koreanesch Konsonanten a Vokaler erënnert. Faarffolien an ausgewielte Pantone-Faarwen ervirhiewen Deeler vun den Uféierungszeechen, an eng matt Beschichtung erhéicht hir Visibilitéit. Figuren, déi am Vokabelbuch an am Liesverständnisbuch gedréckt sinn, maachen et fir d'Schüler méi interessant.

The Recognition

About the A' Design Award an Sëlwer

Ggaedok Studiematerial Branding ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Ggaedok Studiematerial Branding e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Ggaedok Studiematerial Branding ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensions & Packaging: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tags: Education, Print, Design, Branding
Production Technology: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Design Challenge: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Research: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiration: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Project Duration: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Operation Flow: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works