Gatorade x Go Rigo Kleedungslinn, Sportaccessoiren by PepsiCo Design and Innovation

Gatorade x Go Rigo Kleedungslinn, Sportaccessoiren by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Sozialdesign Competition Category.

BronzeSozial· 2023

Gatorade x Go Rigo Kleedungslinn, Sportaccessoiren

by PepsiCo Design and Innovation

A' Design Award an Bronze Winner in Sozial Category

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Verified Award Winner

Verify Award Status for #149744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade x Go Rigo Kleedungslinn, Sportaccessoiren

Gatorade x Go Rigo ass eng limitéiert Editioun vu Kleeder a Sportaccessoiren, déi fir Vëlosfahrer entworf gouf. D'Kollektioun gouf duerch eng Zesummenaarbecht tëscht Gatorade a Go Rigo Go entwéckelt, an d'Recetten aus dem Verkaf hunn d'Los Yarumos Vëloschoul am Norden vum Department Antioquia a Kolumbien ënnerstëtzt. D'Designs sinn vu kolumbianeschen Landschaften inspiréiert. Bierg- an Dallmotiver erschéngen op de Kleedungsstécker a den Accessoiren. D'Motiver representéieren den Effort an d'Engagement vun de Vëlosfahrer bei all gefuerene Kilometer.

The Recognition

About the A' Design Award an Bronze

Gatorade x Go Rigo Kleedungslinn, Sportaccessoiren ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Gatorade x Go Rigo Kleedungslinn, Sportaccessoiren e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Gatorade x Go Rigo Kleedungslinn, Sportaccessoiren erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Inspiration: The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.

Read the Press Release