Ecommuni Brochure Ausstellungserlebnis-Service-Design by Xi Zhu

Ecommuni Brochure Ausstellungserlebnis-Service-Design by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Meta, Strategescht a Servicedesign Competition Category.

EisenService· 2023

Ecommuni Brochure Ausstellungserlebnis-Service-Design

by Xi Zhu

A' Design Award an Eisen Winner in Service Category

81,443

Verified Award Winner

Verify Award Status for #150074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Ausstellungserlebnis-Service-Design

Ecommuni Brochure ass e Service Design, deen et Ausstellungsbesucher erméiglecht, personaliséiert Broschüren ze kreéieren. D'Besucher wielen während der Ausstellung Exponater aus, andeems se op NFC-Aufkleber tippen, déi niewent de Produkter placéiert sinn. Déi ausgewielten Elementer ginn an enger digitaler Broschür gesammelt, déi an enger Applikatioun bearbecht ka ginn, dorënner Layout-Ännerungen, Etiketten a kleng Icônen. D'Cover gëtt aus der Besichtegungsroute generéiert. D'Broschür gëtt eréischt op Pabeier gedréckt, wann de Besucher d'Ausstellung verléisst. Pabeierofall gëtt reduzéiert, an déi gesammelt Donnéeën ënnerstëtzen d'Ausstellungsindustrie.

The Recognition

About the A' Design Award an Eisen

Ecommuni Brochure Ausstellungserlebnis-Service-Design ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Ecommuni Brochure Ausstellungserlebnis-Service-Design eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Ecommuni Brochure Ausstellungserlebnis-Service-Design gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang