Not Always Fun Drécken Annonce by Squared

Not Always Fun Drécken Annonce by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Sozialdesign Competition Category.

SëlwerSozial· 2023

Not Always Fun Drécken Annonce

by Squared

Client: Squared

A' Design Award an Sëlwer Winner in Sozial Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Drécken Annonce

D'Annonce Kampagne zielt fir Sensibiliséierung iwwer Harlequin Syndrom ze erhéijen. Dëst ass e Syndrom deen den autonomen Nervensystem beaflosst an ass verbonne mat der Verontreiung vu Schwëtzen a Spülen vun der Haut op enger Säit vum Gesiicht. D'Agence huet wichteg visuell Illustratiounen entwéckelt, déi op der Juxtapositioun vun de verschiddene Representatioune vum Harlequin baséieren, fir d'Liicht op d'Differenz tëscht der komescher Representatioun vum Charakter an der Realitéit vum Liewen mam Harlequin Syndrom ze werfen, d'Bedierfnes fir méi Verständnis a Bewosstsinn ze betount. den Zoustand.

The Recognition

About the A' Design Award an Sëlwer

Not Always Fun Drécken Annonce ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Not Always Fun Drécken Annonce e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Not Always Fun Drécken Annonce ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared