Guangzhou Zhujiang Tianli Verkaafszentrum by Anaura

Guangzhou Zhujiang Tianli Verkaafszentrum by Anaura is a highly esteemed winner of the very prestigious 2024 A' Design Award an Gold in Inneraum an Ausstellungsdesign Competition Category.

GoldInterieur· 2024

Guangzhou Zhujiang Tianli Verkaafszentrum

by Anaura

Client: An-Aura

A' Design Award an Gold Winner in Interieur Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangzhou Zhujiang Tianli Verkaafszentrum

D'Design vum Guangzhou Zhujiang Tianli Verkaafszentrum huet als Zil, d'Kluucht tëscht Konscht an Design, Mode an Architektur ze iwwerbréck, an en Erliewneszentrum ze schafen, dat gläichzäiteg funktionell an kënschtleresch ass. D'Ambiance vum ganzen Raum gëtt duerch eng Science-Fiction an ultra-futuristesch Erliewnescreatioun geschaaft, andeems thematesch Kompositiounen benotzt ginn fir d'Abenteuer vun enger Zächtrees ze simuléieren. Andeems d'Mënschen mat der Onendlechkeet vum Universum konfrontéiert ginn, gëtt hir Neigierde iwwer d'Existenz vum Liewen entzënnt, a sou gëtt en immersiven Erliewnessraum geschaaft.

The Recognition

About the A' Design Award an Gold

Guangzhou Zhujiang Tianli Verkaafszentrum ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Guangzhou Zhujiang Tianli Verkaafszentrum eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Guangzhou Zhujiang Tianli Verkaafszentrum erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guangzhou Zhujiang Tianli Sales Center is located in Guangzhou, China, which is mainly a sales center experience as the main function. This project interprets the presentation of the ancient castle space in modern life in a new way. The design simulates the adventure experience of time and space travel through the sci-fi ultra-futuristic time and space experience, created through thematization.
Dimensions & Packaging: This project totals 1,245 square meters, with design completed in 2022.
Tags: Wood Veneer, Marble, Metal, Imported Leather, Imported Fabrics
Production Technology: This project utilizes focused color expression, selecting midnight blue, black and gray as the main color palette to interpret the minimalism of the future world, with metal and electric blue to form a sense of visual impact, in stark contrast, exudes a sci-fi and mysterious space color.
Design Challenge: The space is filled with many original designs, such as countless small dinosaurs stacked on top of each other, creating avant-garde and fashionable seating, which is a recreation of history and the future, where time and space collide again to create an interesting presentation.
Research: By fantasizing about the future and the universe, in this project, the design team tanned quality and elegance through lines with smooth curves, and created a rich sense of layering between different materials, inspiring the desire to continue to explore.
Inspiration: The design of Guangzhou Zhujiang Tianli Sales Centre is created through the theme of interstellar space, using extremely tense material collision and fission, trying to explore more possibilities in the display space in the fast-changing world in a way of sensory interaction between people and space. Different from traditional exhibition space, the design transcends reality and ideals, creating one space after another in a deconstructed way, allowing people to continue to immerse themselves in it and have no time to jump out of it.
Project Duration: As an experience center that showcases both functionality and artistry, this design crosses the boundaries between art and design, fashion and architecture.The interior of the project features dazzling colorful installations to create a spatial experience full of futuristic and technological sensations.
Operation Flow: In this project, Star Trek realizes an ultra future borderless experience, taking the curiosity of dissecting the new generation community on the future life with an avant-garde, scientific fiction illusion of time and space, in the relationship between time and space, to start a futuristic journey of beautiful imagination.
Team Members: Zhi Duan, Shirong Liang, Zihao Wen, Shaoya He
Image Credits: Mconcept