Aurora of Arthur Automatiktarment by Raymond Jones

Aurora of Arthur Automatiktarment by Raymond Jones is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Auerdesign Competition Category.

BronzeAuer· 2024

Aurora of Arthur Automatiktarment

by Raymond Jones

Client: Valimor

A' Design Award an Bronze Winner in Auer Category

29,651

Verified Award Winner

Verify Award Status for #154087

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aurora of Arthur Automatiktarment

Aurora of Arthur ass eng Automatik-Armbandauer, déi vun der Legend vu Kinnek Arthur inspiréiert ass. D'Zifferblat ass aus natierlechem Perlmutt gefertegt, sou datt all Stéck e eenzegaartegt Muster mat engem subtile Fume-Effekt weist. D'Gehäus ass aus 316L-Stol gefertegt a sou geformt, datt et un eng Draachenschuppen-Rüstung erënnert, wärend d'Aufzuchskroun d'Form vun enger Kroun huet. D'Zeiger, geformt wéi Schwerter, an déi facettiert Stonnenmarkéierungen sinn mat liichtendem Material behandelt fir gutt Siichtbarkeet bei schwaachem Liicht. Eng Open-Heart-Ouverture gëtt de Bléck op d'Bewegung fräi, an de Rotor dréit e geschnëtzt Duebeldraachen-Motiv. D'Armband kann vum Träger ausgetosch ginn.

The Recognition

About the A' Design Award an Bronze

Aurora of Arthur Automatiktarment ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Aurora of Arthur Automatiktarment e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Aurora of Arthur Automatiktarment erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design takes inspiration from symbolic elements seen in ancient swords and armour, echoed in every part of the watch, each crafted individually for a harmonious yet distinctive look. The use of unique patterns in each slice of natural mother-of-pearl infuses a personal story into every piece. The interchangeable band system empowers wearers to align their timepiece with their style, adding a bespoke touch to their ensemble.
Dimensions & Packaging: Case size: 40 x 47 mm. Case thickness: 13 mm. Strap size: 22 mm. Ceramic Insert. Domed Sapphire crystal with 3 AR Coating. Japan Made automatic movement made by Miyota. Triple-Layer Dial Structure. Diamond-Cut Hands.
Tags: King Arthur, Arthurian Legend, VALIMOR, Automatic Watch, Medieval Elegance, Knightly Craftsmanship, Legend Revived Timekeeping, King Arthur's Watch, Royal Elegance, Noble Timepiece
Production Technology: Made from durable 316L steel, the case vividly displays dragon scales through precise techniques. The rotor features a 3D dual-dragon carving, creating a focal point. Expert spray control on the natural shell dial achieves a subtle fume effect. Enhanced with Swiss Super-Luminova, the watch ensures visibility in dim environments, It offers 100-meter water resistance, promising reliability in various settings.
Design Challenge: The foremost challenge was embedding the grandeur of Arthurian legends into a watch, maintaining a delicate balance between mythical inspiration and modern design principles. The intricacy of realizing a case with dragon scale motifs and harmoniously integrating various elements, from the triple-layer dial to the gemstone elements, posed significant production challenges. Overcoming these hurdles, we managed to marry artistic aspiration with technical possibility, realizing a design that is both visually arresting and functionally superior, promising an immersive user experience rooted in legendary narratives.
Research: Drawing from Raymond Jones's deep admiration for medieval art and narratives, the design emerges from extensive research into the rich tapestry of medieval history. This exploration delved into various mediums including artifacts, architecture, and literature, as well as visual and experiential sources like films and exhibitions. The result is a wholly original and fascinating timepiece, echoing the intricacies of a bygone era.
Inspiration: In each of us navigating distinct challenges and adversities; the Aurora of Arthur is stand as a symbol of courage for its wearers. This design draws from the legend of King Arthur, employing his iconic red, and featuring a fume dial created from the unique patterns of natural mother-of-pearl, portraying the ever-changing scenarios every individual faces. Accompanied by multifaceted hour markers, sword-shaped hands, a crown-shaped watch crown, and a case evoking dragon scale armour, etc, the details converge to embody bravery and resilience. The open-heart movement within showcases the daring to forge ahead.
Project Duration: The project commenced in 2019 with the initiation of the design and prototype development. Following a meticulous and dedicated process spanning several years, it reached its fruition in August 2023 in Hong Kong, marking the completion of a journey from conception to realisation, adhering to the highest standards of craftsmanship and design innovation.
Operation Flow: Engaging with the Aurora of Arthur watch is like stepping into a tale from Arthurian legend, starting with its storybook packaging through to the careful details of the watch itself. The design balances comfort and universal appeal, crafted to suit a wide array of wrist sizes. Despite the intricate detailing, the time display remains clear and straightforward. Furthermore, its adaptable style pairs well with both casual and formal wear, making it a fitting accessory for any ensemble.
Patents: Patented. EUIPO Design Patent No. 008778161-0001. European Union.

Trademark VALIMOR. UK Trademark No. UK00917869355. United Kingdom.

Trademark VALIMOR. EUIPO Trademark No. 017869355. European Union.

Copyrights belong to Raymond Jones
Team Members: Raymond Jones
Image Credits: Raymond Jones