Eisen Messe · 2024
South China Book Festival Ausstellungsdesign
by Muchuan Xu, Junjie Li and Dongxi He
- A' Design Award an Eisen 2024 in Messe
- CLIENT: The Guangzhou Academy of Fine Arts & Vantree Design
- Estimated Number of Design Views: 21,187
- Verification code 926164FBCA · Verify this award
Colors
About South China Book Festival Ausstellungsdesign
Das South China Book Festival ass en Ausstellungsdesign, dat fir eng ëffentlech kulturell Veranstaltung zu Guangzhou entwéckelt gouf. D'Ausstellungsfläch ëmfaasst 9.050 Quadratmeter a gouf a just zwee Deeg opgebaut. Recycelbar modulär Strukturen a digital interaktiv Geräter kombinéieren reell Sequenzen mat virtueller Realitéit. D'raumlech Opdeelung follegt der Uerdnung vun dräi Agäng a fënnef Zëmmeren, inspiréiert vum Chen Clan Ancestral Hall. Sechs thematesch Zonen ginn duerch ënnerschiddlech Blummen a Faarwen identifizéiert. Oppe Siichtlinnen a zougänglech Duerchgäng verbannen all Zon zu enger duerchgoender Liesroute.
About the A' Design Award an Eisen
South China Book Festival Ausstellungsdesign ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt South China Book Festival Ausstellungsdesign eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. South China Book Festival Ausstellungsdesign gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Press Kit
- Unique Properties
- Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
- Dimensions & Packaging
- The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
- Tags
- Study room in the Flower City, Pre-plan, Order experience
- Production Technology
- Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
- Design Challenge
- Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
- Research
- Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
- Inspiration
- The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
- Project Duration
- The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
- Operation Flow
- The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
- Image Credits
- Copyrights belong to Vantree Design, 2023.
