Hugoo Schulterdasch mat Hüftsëtz by Yasuhiro Yamamoto

Hugoo Schulterdasch mat Hüftsëtz by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Baby, Kanner a Kannerprodukter Design Competition Category.

BronzeBabyprodukter· 2024

Hugoo Schulterdasch mat Hüftsëtz

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award an Bronze Winner in Babyprodukter Category

27,680

Verified Award Winner

Verify Award Status for #155805

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo Schulterdasch mat Hüftsëtz

Hugoo ass eng Schulterdasch mat integréiertem Hüftsëtz fir Ausflich mat Kanner. D'Daasch behält d'Form vun enger gewéinlecher Schulterdaasch, während se e Kand op engem gepolstert Sëtz stëtzt. Véier Täschen sinn no hirer Funktioun ugeuerdent, sou datt eng eenzeg Daasch all déi néideg Saache fir en Dag ënnerwee ophale kann. D'Innenausklengung ass giel, fir den Inhalt einfach ze erkennen, an eng vun den Täschen erlaabt et, e Feuchttüch direkt erauszehuelen. De Stoff ass CORDURA, ausgewielt wéinst senger Festegkeet a Langlebegkeet. Wann de Hüftsëtz net méi gebraucht gëtt, kann Hugoo weiderhi ganz einfach als Schulterdaasch benotzt ginn.

The Recognition

About the A' Design Award an Bronze

Hugoo Schulterdasch mat Hüftsëtz ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Hugoo Schulterdasch mat Hüftsëtz e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Hugoo Schulterdasch mat Hüftsëtz erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama