D'Wierk RE MAX Daelim Broschür-Kit vum Designer Sang Ryu ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Bronze an der Wettbewerbskategorie Drock a Publizéiert Medien Design.

BronzeDrock· 2024

RE MAX Daelim Broschür-Kit

vum Sang Ryu

Client: RE/MAX Daelim

A' Design Award an Bronze Gewënner an der Kategorie Drock

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer RE MAX Daelim Broschür-Kit

De Broschür-Kit ass fir RE MAX Daelim entworf, en neie Franchise-Partner vun der internationaler Immobilienfranchise Real Estate Maximums (RE MAX) a Südkorea. Et enthält zweesproocheg Ausgaben op Koreanesch an Englesch an en Dossier fir d'Verkafsaktiitéiten vun den Immobiliemakler bei potentielle Clienten ze förderen. Inspiréiert duerch d'Zesummenaarbecht mat den Immobiliemakler huet den Designer d'Markekommunikatioun fir d'Franchise-Produkter geréiert fir hir Servicer a Leeschtungen ze vermaarden. D'Broschür bitt informativen Inhalt, während den Dossier Verkafsdokumentatioun enthält fir d'Client-Berodung ze erliichteren.

D'Unerkennung

Iwwer den A' Design Award an Bronze

RE MAX Daelim Broschür-Kit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt RE MAX Daelim Broschür-Kit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. RE MAX Daelim Broschür-Kit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensiounen & Verpackung: 210 x 297 mm
Tags: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Produktiounstechnologie: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Design Erausfuerderung: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Fuerschung: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiratioun: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Projetdauer: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Operatiounsablaf: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.