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Be Genius Dekorativen Accessoire by Be Genius

Be Genius Dekorativen Accessoire by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award an Eisen in Kulturierwen a Kulturindustrie Design Competition Category.


EisenKulturierwen· 2024

Be Genius Dekorativen Accessoire

by Be Genius

Client: Be Genius Design

A' Design Award an Eisen Winner in Kulturierwen Category

Colors

The Design

About Be Genius Dekorativen Accessoire

Be Genius ass eng Serie vun dekorative Accessoiren, déi vum Pixiu inspiréiert ass, engem mythesche chinesesche Wiesen, dat mat Räichtum a Wuelstand a Verbindung bruecht gëtt. Déi Serie enthält magnetesch Stécker, déi op Kühlschrankoberflächen placéiert kënne ginn, souwéi kompakt Schlësselaanhänger, sou datt all Stéck souwuel als Zierstéck wéi och als alldeeglecht Accessoire funktionéiert. Déi eenzel Stécker ginn hiergestallt andeems grafesch Formen aus Kupfer geschnidde ginn a digital gedréckte faarweg Muster derbäigesat ginn. D'Gréissten variéieren vun 30 op 24 op 2 Millimeter bis 50 op 60 op 2 Millimeter. D'Design bréngt en traditionellt Symbol mat modernen Formen zesummen an erwächt Interessi fir déi chinesesch Kultur.

The Recognition

About the A' Design Award an Eisen

Be Genius Dekorativen Accessoire ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Be Genius Dekorativen Accessoire eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Be Genius Dekorativen Accessoire gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging
45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags
Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology
Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge
In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research
Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration
The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration
The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow
Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents
苏作登字-2023-F-00268212
Team Members
Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits
Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.

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