Lighting Tunnel Ausstellungsstand by Nargiza Usmanova

Lighting Tunnel Ausstellungsstand by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award an Eisen in Messearchitektur, Interieuren an Ausstellungsdesign Competition Category.

EisenMesse· 2024

Lighting Tunnel Ausstellungsstand

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award an Eisen Winner in Messe Category

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Verified Award Winner

Verify Award Status for #158639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lighting Tunnel Ausstellungsstand

Lighting Tunnel ass en Ausstellungsstand, deen fir d'Liichtfirma GVA Lighting entworf gouf. Zickzack-Wänn bilden en architektonesche Tunnel, mat Liichtkierper, déi laanscht d'Säiten installéiert sinn. Eng zentral Bepflanzungskompositioun gëtt duerch flexibel LED-Beliichtung ervirgehuewen, a schéif wäiss Wänn ginn duerch verschidde Liichtsystemer betount. D'Struktur ass aus Holz a Metall mat MDF-Placken, Vinylbezug an engem reflektéierende Buedem gebaut. Den Stand mooss 8500 mol 3500 mol 3000 Millimeter. D'breet Palette vu Faarwen, déi vun de Liichtkierper produzéiert ginn, hëlleft dem Stand, sech op der Ausstellung ervirzehiewen.

The Recognition

About the A' Design Award an Eisen

Lighting Tunnel Ausstellungsstand ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Lighting Tunnel Ausstellungsstand eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Lighting Tunnel Ausstellungsstand gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting