MG Next Generation Automotive Begleet-Applikatioun vum Star and Saic Oimt

D'Wierk MG Next Generation Automotive Begleet-Applikatioun vum Designer Star and Saic Oimt ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Gold an der Wettbewerbskategorie Interface, Interaktioun a Benotzererfaarung Design.

GoldInterface· 2024

MG Next Generation Automotive Begleet-Applikatioun

vum Star and Saic Oimt

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award an Gold Gewënner an der Kategorie Interface

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Faarwen

Den Design

Iwwer MG Next Generation Automotive Begleet-Applikatioun

MG Next Generation ass eng Begleet-Applikatioun fir Autosbesëtzer, entwéckelt fir Handyen a Smartwatchen. D'Applikatioun bréngt verschidde regional Applikatiounen an engem globale Produkt zesummen. D'Funktioune kënne jee no Standuert a Gefiermodell ugepasst ginn, sou datt all Besëtzer e personaliséierte Set vun Tools kritt. En dreidimensionaalt Automodell gëtt an enger virtueller Garage gewisen, an Hexagon-Widgete follegen der Markenidentitéit. E Gaascht-Modus erlaabt et Leit ouni Auto, d'Haaptfunktiounen z'entdecken, ier se eng Decisioun huelen.

D'Unerkennung

Iwwer den A' Design Award an Gold

MG Next Generation Automotive Begleet-Applikatioun ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt MG Next Generation Automotive Begleet-Applikatioun eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. MG Next Generation Automotive Begleet-Applikatioun erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Tags: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Produktiounstechnologie: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Design Erausfuerderung: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Fuerschung: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Inspiratioun: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Projetdauer: up to 6 month, China
Operatiounsablaf: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Teammemberen: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Bildnoweis: Star