D'Wierk The Magic Ship Of The Orient Multimedia Videoen vum Designer Liang Wu ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Eisen an der Wettbewerbskategorie Duerstellend Kënschten, Bühn, Stil an Dekor Design.
EisenDuerstellend Kënschten· 2024
The Magic Ship Of The Orient Multimedia Videoen
vum Liang Wu
Client: College of Fashion and Design,Donghua University
A' Design Award an Eisen Gewënner an der Kategorie Duerstellend Kënschten
Verifizéierte Präisgewënner
Präisstatus fir #160054 verifizéierenDen Design
Iwwer The Magic Ship Of The Orient Multimedia Videoen
D'Wierk baut eng Bühneszen mat orientalesche kulturelle Elementer op, andeem chinesesch Faltfächer, Pipa a Motoren zu engem risege Raumschëff kombinéiert ginn. De Video benotzt 3D-Animatioun, AIGC an Naked-Eye-3D-Technologie fir dem Publikum eng Zäitrees ze erméiglechen, mat Landschaften, Phönixen, chineseschen Gäert, Shikumen a Shanghai. Am Hannergrond vun der Modeschau huet den Designer KI-generéiert Riesenanimatiounen benotzt, déi mat méi wéi 60 Modeller korrespondéieren an d'Designelementer vun der Kleedung reflektéieren. D'Wierk integréiert virtuell a reell Elementer fir d'Modeschau ze ergänzen.
D'Unerkennung
Iwwer den A' Design Award an Eisen
The Magic Ship Of The Orient Multimedia Videoen ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt The Magic Ship Of The Orient Multimedia Videoen eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. The Magic Ship Of The Orient Multimedia Videoen gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
- Dimensiounen & Verpackung
- A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology - Tags
- Fashion show, Stage multimedia, AIGC, Digital art
- Produktiounstechnologie
- Three-Dimensional Animation and AIGC
- Design Erausfuerderung
- The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
- Fuerschung
- This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.
This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention. - Inspiratioun
- The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
- Projetdauer
- The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
- Operatiounsablaf
- This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
- Patenten
- none
- Teammemberen
- Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni - Bildnoweis
- none
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