Nexus Räimleche Mark-Erliefnes vum Responsive Spaces

D'Wierk Nexus Räimleche Mark-Erliefnes vum Designer Responsive Spaces ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Eisen an der Wettbewerbskategorie Interface, Interaktioun a Benotzererfaarung Design.

EisenInterface· 2025

Nexus Räimleche Mark-Erliefnes

vum Responsive Spaces

Client: DC Tower

A' Design Award an Eisen Gewënner an der Kategorie Interface

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Nexus Räimleche Mark-Erliefnes

Op enger zentraler Positioun am héchste Gebai vun Éisträich, dem DC Tower zu Wien, huet Responsive Spaces e Markeraum geschaaft fir d'Wäerter vum Tuerm ze erliewen: De Nexus bitt e Plaz fir sech ze erholen, sech ze verbannen an sech erëm ze verbannen. Dës Medieninstallatioun benotzt digital Informatioun, Toun a Liicht fir d'Besucher op eng visuell gelueden Rees ze huelen an se emotional mat der Séil vum Gebai ze verbënnen. Eng zousätzlech Touch-Interface erlaabt de Gäscht alles op hir eege Fauscht z'entdecken. Wärend den digitale Contenu gewise gëtt, iwwerschwemmen faarf-kodéiert an zäitsynchroniséiert Liichtmuster de Raum.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Nexus Räimleche Mark-Erliefnes ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Nexus Räimleche Mark-Erliefnes eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Nexus Räimleche Mark-Erliefnes gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Dimensiounen & Verpackung: The room as the size of approximately 3 meters in width and 12 meters in length
Tags: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Produktiounstechnologie: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Design Erausfuerderung: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Fuerschung: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspiratioun: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Projetdauer: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Operatiounsablaf: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patenten: none
Teammemberen: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Bildnoweis: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ