Coral Scratcher Kaz Kraazbaam by Hangzhou Owls Technology Co., Ltd.

Coral Scratcher Kaz Kraazbaam by Hangzhou Owls Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award an Sëlwer in Déierenfleeg, Spillsaachen, Zubehéier a Produkter fir Déieren Design Competition Category.

SëlwerDéierenfleeg· 2025

Coral Scratcher Kaz Kraazbaam

by Hangzhou Owls Technology Co., Ltd.

Client: Hangzhou owls Technology Co., Ltd.

A' Design Award an Sëlwer Winner in Déierenfleeg Category

63,737

Verified Award Winner

Verify Award Status for #166375

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coral Scratcher Kaz Kraazbaam

De Coral Scratcher ass e Kraazbaam fir Kazen, deen duerch Korallenzweiger a Mierewellen inspiréiert gouf. Déi verzweigt Form bitt Trëttplazen, sou datt Kazen bis uewen eropklamme kënnen an do raschten, och Kazen, déi manner beweeglech sinn. Den ieweschten Deel déngt och als Bäidësch fir Saache wéi Bicher, Zäitschrëften a Fernbedéngungen. Den Haaptkierper ass aus ëmweltfrëndlechem Pabeierflechtwierk gemaach, dat géint d'Kraazen resistent ass a wéineg ofgëtt. D'Basis an den ieweschten Deel si aus kalgewalztem Stol mat enger Plastiksbeschichtung gefäerdegt. Eng modulär Struktur, déi duerch eng eenzeg Gewannstaang verbonnen ass, erlaabt et, d'Héicht unzepassen.

The Recognition

About the A' Design Award an Sëlwer

Coral Scratcher Kaz Kraazbaam ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Coral Scratcher Kaz Kraazbaam e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Coral Scratcher Kaz Kraazbaam ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
Dimensions & Packaging: The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
Tags: pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
Production Technology: The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable.
Design Challenge: The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
Research: Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
Inspiration: Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
Project Duration: This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
Operation Flow: This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
Patents: China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22
Team Members: Jianjun Le
Yanlin Zhu