Miniso Land Einzelhandel by Xiang Li is a highly esteemed winner of the very prestigious 2025 A' Design Award an Gold in Inneraum an Ausstellungsdesign Competition Category.

GoldInterieur· 2025

Miniso Land Einzelhandel

by Xiang Li

A' Design Award an Gold Winner in Interieur Category

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Verified Award Winner
Verify Award Status for #167818

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Colors

The Design

About Miniso Land Einzelhandel

Am dräistäckegen Raum vum Miniso Land ginn et sechs Haaptzonen an iwwer siebzeg Zorte vu Co-Branding-Produkter aus verschiddenen IP-Welten. Den Designer erreechen eng Fusioun vu Kategorie-Diversitéit a Raumnotzungs-Effizienz andeems se diversifizéiert situativ Zonen opbauen, a vermeiden esou d'Langweil déi traditionell repetitiv Akafserfarunge mat sech brénge kéinten. Vum Blind-Box-Beräich, deen ausgesäit wéi a rosa Blosen, iwwer de komprehensiven Beräich mat engem Montage-Visualeffekt, de Houssdéieren- an de Parfumberäich mat verschiddene Gefiller vun der Natur, bis zum Plüschberäich, deen ee Gefill gëtt wéi wann een an eng Märchewelt eratrëtt.

The Recognition

About the A' Design Award an Gold

Miniso Land Einzelhandel ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Miniso Land Einzelhandel eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Miniso Land Einzelhandel erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

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