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Zoom Ausstellungskatalog by Zoltan Berta

Zoom Ausstellungskatalog by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award an Sëlwer in Drock a Publizéiert Medien Design Competition Category.


SëlwerDrock· 2025

Zoom Ausstellungskatalog

by Zoltan Berta

A' Design Award an Sëlwer Winner in Drock Category

Colors

The Design

About Zoom Ausstellungskatalog

D'Zoom Ausstellung (Museum fir Ethnografie, Budapest) hëlt en onkonventionellen Approche zu der Museumssamlung. D'Inhaltsstruktur gëtt geformt duerch Perspektivwiesslungen, déi Objeten an Objektmassen aus neie Winkelen presentéieren. De Katalog probéiert dësen Approche duerch verschidde graphesch a Buchbindungs-Drocklësungen anzefoueren. Den bannenzegt Réckgrad vum Buch weist en eenzegaarteg generéiert Muster fir all Exemplar, wat eng Neinterpretatioun vun de gestéckte Motiver ass, déi typesch fir d'ungaresch Vollekskunscht sinn. D'Ausstellung gouf entworf vum art1st Design Studio, Haaptdesigner Daniel Taraczky.

The Recognition

About the A' Design Award an Sëlwer

Zoom Ausstellungskatalog ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Zoom Ausstellungskatalog e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Zoom Ausstellungskatalog ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging
Dimensions: 225 x 225 mm
232 pages
Tags
book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology
Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration
Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration
2024 Budapest
Team Members
Catalogue Graphic designer: Zoltan Berta
Image Credits
Product photos: Zoltan Berta

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