Hocking Hills Webdesign by Cansu Dagbagli Ferreira

Hocking Hills Webdesign by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Interface, Interaktioun a Benotzererfaarung Design Competition Category.

BronzeInterface· 2025

Hocking Hills Webdesign

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award an Bronze Winner in Interface Category

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Verified Award Winner

Verify Award Status for #169553

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocking Hills Webdesign

Den Redesign vun Hockinghills.com stellt eng stromlinjéiert a modern Buchungsplattform fir Naturopenthalter an Outdoor-Aktivitéiten vir. Mat Prioritéit op Kloerheet a Benotzbarkeit weist den aktualiséierten Design e minimalistesche Konzept, deen d'natierlech Schéinheet vun de Hocking Hills ervirhiewt. Eng raffinéiert Benotzerschnëttstell, optimiséiert Navigatioun an eng Rei vu méi wéi 100 personaliséierte Ikoune verbesseren d'Zougänglecht an d'Funktionalitéit. D'Resultat ass eng kohärent an engagéierend digital Erfarung, déi d'Reesplanung vereinfacht, wärend se der Widmung vun der Mark zu Natur, Gemeinschaft a nahtloser Erkundung treu bleift.

The Recognition

About the A' Design Award an Bronze

Hocking Hills Webdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Hocking Hills Webdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Hocking Hills Webdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.