Time And Seasons Of Dunhuang Postersserie by Dapeng Zhang

Time And Seasons Of Dunhuang Postersserie by Dapeng Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award an Eisen in Kulturierwen a Kulturindustrie Design Competition Category.

EisenKulturierwen· 2025

Time And Seasons Of Dunhuang Postersserie

by Dapeng Zhang

Client: Dapeng Zhang

A' Design Award an Eisen Winner in Kulturierwen Category

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Verified Award Winner

Verify Award Status for #170902

View at A' Design Award Press Release Award Badge

Colors

The Design

About Time And Seasons Of Dunhuang Postersserie

Zäit an Joreszäiten vun Dunhuang ass eng Postersserie, déi d'Ästhetik vun de Wandmolereien aus den Mogao-Höhlen mat den vierundzwanzeg Sonnenperioden vum chinesesche Kalenner verbënnt. D'Mineralpigmentfaarwen vun Dunhuang goufen digital rekonstruéiert, a Pinselstrichrhythmen an decorativ Muster goufen mat zäitgenëssecher Typografie kombinéiert, fir d'landwirtschaftlech Bedeitung vun all Sonnenperiod ze weisen. All Poster huet en Format vun 594 op 841 Millimeter a gëtt duerch Seriedrock hiergestallt. D'Serie bitt eng Method fir immateriellt kulturellt Ierfschaft z'erneieren, wärend d'historesch Genauegkeet an eng einfach, modern Form erhale bleiwen.

The Recognition

About the A' Design Award an Eisen

Time And Seasons Of Dunhuang Postersserie ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Time And Seasons Of Dunhuang Postersserie eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Time And Seasons Of Dunhuang Postersserie gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Dunhuang Seasonal Festivals" is an innovative design that blends the aesthetics of Mogao Caves murals with China's 24 solar terms. By reconstructing the Dunhuang mineral pigment color system and integrating brushstroke rhythms and decorative patterns, this project uses contemporary typography to visualize the agricultural philosophy of each solar term. It offers a new approach for the revitalization of intangible cultural heritage, balancing historical authenticity with modern minimalism.
Dimensions & Packaging: 594mm×841mm
Tags: Poster Design, Dunhuang Patterns, Typegraphy Design
Production Technology: Screen Printing
Design Challenge: In terms of creative conception, it is extremely challenging to achieve the natural integration of Dunhuang elements with the structure and strokes of the font while also ensuring the readability of the font.
Regarding internal factors, having an in-depth understanding of the cultural connotations of Dunhuang and making the design conform to modern aesthetics places high demands on one's knowledge reserve and design capabilities.
Moreover, there are also problems of scattered information and difficulties in screening when it comes to the collected Dunhuang elements.
Research: Research Type: Cultural communication and design practice.
Research Objectives: To popularize Dunhuang culture and the agricultural culture related to the 24 solar terms, explore the design model that combines tradition and modernity, and provide new ideas for the cultural and creative industry.
Methodology: Sort out relevant classical documents and research materials, conduct on - site investigations in Dunhuang Mogao Grottoes, and carry out questionnaires and interviews to collect the public's understanding of traditional culture and their feedback on design works.
Data Collection and Tools: Data are collected from literature materials, on - site investigation records, and 200 questionnaires.
Participants and Experiments: Participants cover people of different ages and occupations. Around the first draft of the poster, evaluations are invited and the design is optimized accordingly.
Results: The poster integrates Dunhuang and solar - term elements. With its eye - catching design, it has been widely spread on social media, triggering enthusiastic discussions among the public about the two cultures and enhancing the cultural attention and influence.
Insights and Impacts: This research sets an example for cultural promotion, inspires creators to explore the value of traditional culture, promotes the innovation of cultural and creative product design, and enables traditional culture to integrate into modern life.
Real - world Impacts: Commercially, cultural and creative products related to the poster have a warm response, expanding the commercial value of traditional culture. Socially, it enhances the public's cultural identity and pride, and promotes cultural inheritance and development. In the design field, it leads the trend of integrating tradition and modernity, injecting vitality into the industry.
Inspiration: The inspiration for the project comes from the profound connection between Dunhuang murals and the Chinese 24 solar terms. The design combines Dunhuang elements with the agricultural themes of the solar terms, reinterpreting ancient visual language. The project digitally reconstructs Dunhuang mineral colors and traditional patterns, blending them with contemporary typography to breathe new life into them within the context of modern culture.
Project Duration: The project was launched in Dunhuang in November 2023, concluded in October 2024, and was exhibited at Zhejiang Sci-Tech University in November 2024.
Operation Flow: The poster design facilitates profound interaction between audiences and the 24 Solar Terms and Dunhuang cultural heritage through four strategic dimensions: visual magnetism, informational storytelling, emotional resonance, and social media propagation. This multidimensional approach achieves dual cultural communication objectives - immersing viewers in traditional aesthetic philosophy while organically stimulating participatory engagement and grassroots dissemination momentum.
Image Credits: Main image #1:Dapeng Zhang, Time and Seasons of Dunhuang, 2024.
Optional image #2:Dapeng Zhang, Poster display, 2024.
Optional image #3:Dapeng Zhang, Design application 1 , 2024.
Optional image #4:Dapeng Zhang, Design application 2 , 2024.
Optional image #5:Dapeng Zhang, Design application 3, 2024.