Seaside Home For Music Fans Erliefnismarketing-Campagne vum Taobao Design

D'Wierk Seaside Home For Music Fans Erliefnismarketing-Campagne vum Designer Taobao Design ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Gold an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

GoldReklamm· 2025

Seaside Home For Music Fans Erliefnismarketing-Campagne

vum Taobao Design

Client: Taobao Design

A' Design Award an Gold Gewënner an der Kategorie Reklamm

159,291

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Präisstatus fir #171886 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Seaside Home For Music Fans Erliefnismarketing-Campagne

Seaside Home For Music Fans ass en szenariobaséierte Marketingprojet, deen fir e Musek- an Konschtfestival zu Aranya erschaf gouf. Den ikonesche Cube vun der Mark gouf an e Sichscheinwerfer transforméiert, ergänzt duerch Faarwverleef vun der Küstelinn an Audio-Wellenformen. Offline-Ausstellungsberäicher hu multisensoresch Presentatiounen a musekbezunne Spiller iwwer interaktiv Installatiounen ugebueden. En interaktive Livestream huet et engem Publikum op Distanz erméiglecht, d'Beräicher ze besichen an Optrëtter ze kucken. D'Venue gouf mat enger liichter Stolkonstruktioun, erneierbare Materialien an emissiounsaarme Faarwen a Stoffer gebaut. Méi wéi 70.000 Fans waren dobäi.

D'Unerkennung

Iwwer den A' Design Award an Gold

Seaside Home For Music Fans Erliefnismarketing-Campagne ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Seaside Home For Music Fans Erliefnismarketing-Campagne eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Seaside Home For Music Fans Erliefnismarketing-Campagne erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Dimensiounen & Verpackung: This project attracted more than 70,000 fans.
Tags: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Produktiounstechnologie: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Design Erausfuerderung: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Fuerschung: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspiratioun: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Projetdauer: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Operatiounsablaf: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Teammemberen: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin