Geneus DNA and Gatta Interieur vun engem Retailgeschäft, Interieur vun engem Café by After Design Living and Space Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award an Sëlwer in Inneraum an Ausstellungsdesign Competition Category.
SëlwerInterieur· 2025
Geneus DNA and Gatta Interieur vun engem Retailgeschäft, Interieur vun engem Café
by After Design Living and Space Co.,Ltd.
Client: After Design Living and Space Company Limited
A' Design Award an Sëlwer Winner in Interieur Category
Verified Award Winner
Verify Award Status for #172873The Design
About Geneus DNA and Gatta Interieur vun engem Retailgeschäft, Interieur vun engem Café
Geneus DNA an Gatta ass e multifunktionellen Retail-Interieur, deen personaliséiert genetesch Testservicer mat engem Café kombinéiert. Den Numm Gatta kënnt vun de véier DNA-Basen A, C, G an T a symboliséiert personaliséiert Gesondheet. De Projet besetzt zwou niewentenee leiend Unitéite vu 6 op 5 Meter, am Ganzen 60 Quadratmeter. Op enger Säit gi genetesch Tester ugebueden, während op der anerer Säit Kaffi zerwéiert gëtt. Edelstol, transparente Polycarbonat, geschwongen Linnen an LED-Sträifebeliichtung schafen e futuristescht Erscheinungsbild. Den oppene Layout féiert d'Besucher vun der Wëssenschaft bis zum Komfort a suergt dofir, datt d'Testen manner ofschreckend wierkt.
The Recognition
About the A' Design Award an Sëlwer
Geneus DNA and Gatta Interieur vun engem Retailgeschäft, Interieur vun engem Café ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Geneus DNA and Gatta Interieur vun engem Retailgeschäft, Interieur vun engem Café e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Geneus DNA and Gatta Interieur vun engem Retailgeschäft, Interieur vun engem Café ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
- Dimensions & Packaging
- The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
- Tags
- Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
- Production Technology
- The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
- Design Challenge
- The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
- Research
- This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
- Inspiration
- Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
- Project Duration
- The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
- Operation Flow
- This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
- Patents
- After Design Living and Space Co.,Ltd., 2025
- Team Members
- Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong
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