The Netherlands Pavilion Ausstellungspavillon vum Tellart and RAU Architects

D'Wierk The Netherlands Pavilion Ausstellungspavillon vum Designer Tellart and RAU Architects ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Platin an der Wettbewerbskategorie Evenement an Happening Design.

PlatinEvenement· 2026

The Netherlands Pavilion Ausstellungspavillon

vum Tellart and RAU Architects

Client: Netherlands Enterprise Agency and AND B.V.

A' Design Award an Platin Gewënner an der Kategorie Evenement

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Faarwen

Den Design

Iwwer The Netherlands Pavilion Ausstellungspavillon

Den hollännesche Pavillon ass en Ausstellungspavillon, dee fir d'Weltausstellung 2025 zu Osaka gebaut gouf. De Pavillon presentéiert den historesche Wandel vun Holland, dat sech fréier géint d'Waasser gewiert huet an haut d'Waasser als Alliéierten notzt fir propper Energie, Klimaadaptatioun an nohaltegt Liewen. All Visiteur kritt en Orb, eng Kugel fir an d'Hand, déi de Wee weist an interaktiv Installatiounen aktivéiert, dorënner e 360-Grad-Kuppelfilm, dee mat generativer kënschtlecher Intelligenz erstallt gouf. D'Struktur ass fir den Ofbau konzipéiert, sou datt all Komponenten no der Ausstellung erëm benotzt kënne ginn.

D'Unerkennung

Iwwer den A' Design Award an Platin

The Netherlands Pavilion Ausstellungspavillon ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. The Netherlands Pavilion Ausstellungspavillon weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. The Netherlands Pavilion Ausstellungspavillon ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Dimensiounen & Verpackung: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Tags: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Produktiounstechnologie: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Design Erausfuerderung: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Fuerschung: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Inspiratioun: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Projetdauer: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Operatiounsablaf: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patenten: Copyrights and IP of the Building belong to RAU Architects (2025).
Teammemberen: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Bildnoweis: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart