Xfun Verpackungsdesign-Plattform by Aiit Peking University is a highly esteemed winner of the very prestigious 2026 A' Design Award an Sëlwer in Digitaalt Produktdesign Competition Category.
SëlwerDigitaalt Produkt· 2026
Xfun Verpackungsdesign-Plattform
Client: Advanced Institute of Information Technology, Peking University
A' Design Award an Sëlwer Winner in Digitaalt Produkt Category
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The Design
About Xfun Verpackungsdesign-Plattform
Xfun ass eng Plattform fir Verpackungsdesign, déi op kënschtlecher Intelligenz baséiert. D'Plattform kombinéiert Konzeptgeneratioun, Online-Editing an drockfäerdegen Output an engem eenzege Workflow. Marken, Designer an Dréckereien kënnen zesumme schaffen, vum éischte Briefing bis zur finaler Produktioun. Agebaute Wëssensdatenbanken decken Kartonsboîten, flexibel Verpackungen an Etiketten of, wärend CMYK-Faarwemanagement a Materialtextur-Simulatioun d'Resultater am Kader vu reelle Produktiounsstandarden halen. Eng modulär Interface gruppéiert Generatioun, Parameterastellung an d'Materialbibliothéik, fir Designzyklen ze verkierzen a Käschten ze reduzéieren.
The Recognition
About the A' Design Award an Sëlwer
Xfun Verpackungsdesign-Plattform ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Xfun Verpackungsdesign-Plattform e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Xfun Verpackungsdesign-Plattform ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Xfun, an AI powered platform for the packaging design industry, addresses the lengthy cycles, high costs, and cumbersome revision processes common in traditional workflows. By integrating creative conception, online editing, and print ready output, it enables efficient collaboration among small and medium sized brands, designers, and packaging printers. Through a structured layout and professional tools, the platform ensures a smooth, controllable journey from initial brief to final production.
- Tags
- Intelligent Packaging Design Platform, AI Powered Packaging Concept Generation, Online Editing, Print Ready Output, Modular Interface, Efficient Delivery, Diverse Material Options, Human Computer Collaboration
- Production Technology
- Xfun deeply integrates knowledge bases of materials and production processes specific to the packaging industry, covering structural specifications and print compatibility requirements for mainstream formats including paperboard boxes, flexible packaging, and labels. It also supports CMYK color management and material texture simulation, ensuring that AI generated designs adhere rigorously to real world production standards.
- Design Challenge
- The challenge was merging packaging industry knowledge with AI. To address this, the team has built knowledge bases and developed AI models, ensuring results are creatively compelling and compliant with printing and manufacturing standards. Moreover, Xfun actively bridges the data pipeline between design and production, creating a closed loop system from creative conception to print delivery. This resolves core issues around output controllability, cost efficiency, and real world implementation.
- Research
- With the rise of new consumer brands and agricultural product electronic commerce, the demand for fast, low cost, and high quality packaging design has surged. Yet traditional workflows rely on repetitive manual communication and prototyping, failing to meet the need for rapid market entry. Xfun leverages intelligent methods to optimize the design workflow, which bridges the gap between creative conception and production, helping small and medium sized brands improve their competitiveness.
- Inspiration
- Xfun upholds a design philosophy that equally prioritizes professional tools and exceptional user interaction. The interface embraces minimalism, where purple as the main color, accented with black and gray for key buttons and interactive elements, provides intuitive visual guidance to assist users in focused, efficient operation. Moreover, micro interactions, gradient light and shadow, and linear icons convey technological sophistication and reliability without compromising on practicality.
- Project Duration
- The project started in March 2024.
- Operation Flow
- A modular interface clearly displays functional zones such as AI generation, parameter setting and material library. An optimized information hierarchy highlights primary buttons, naturally guiding users through the core workflow of requirement input, parameter adjustment, and result generation. Linear icons like custom cursors and loading animations present a clean, modern aesthetic, spicing up the clear, organized interface. Smooth interaction embodies professionalism and practicality.
- Team Members
- Advanced Institute Of Information Technology Peking University
Lei Shao, Wei Zhang, Sen Peng, Yi Zhang, Xiaoqing Zhang, Yi Li, Handong Zhang, Shuai Pan, Jiahong Tu, Yuhan Wu, Jiajie Yuan
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