Zna Z9 Automotive Mensch-Maschinn-Interface by Beijing Pursuer Network Technology Co., Ltd.

Zna Z9 Automotive Mensch-Maschinn-Interface by Beijing Pursuer Network Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award an Sëlwer in Interface, Interaktioun a Benotzererfaarung Design Competition Category.

SëlwerInterface· 2026

Zna Z9 Automotive Mensch-Maschinn-Interface

by Beijing Pursuer Network Technology Co., Ltd.

Client: Zhengzhou Nissan Automobile.Co.,Ltd.

A' Design Award an Sëlwer Winner in Interface Category

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Colors

The Design

About Zna Z9 Automotive Mensch-Maschinn-Interface

Zna Z9 ass e Mensch-Maschinn-Interface-System fir den digitale Cockpit vun engem Offroad-Pickup. D'Interface benotzt nahtlos 3D-Zeenen-Iwwergäng amplaz vu komplexe Bam-Menüen. Den 12,8 Zoll héichopléisenden Display passt sech un Ännerunge vun Zäit, Wieder an der Ëmgéigend un. Multimodal Interaktioun gëtt ënnerstëtzt, dorënner Touch, Gestesteierung, e Sproochassistent a biometresch Erkennung, wat déi kognitiv Belaaschtung reduzéiert. Eng hallefduerchsiichteg Mattglas-Textur a schréi geometresch Forme ginn der Interface eng robust Identitéit.

The Recognition

About the A' Design Award an Sëlwer

Zna Z9 Automotive Mensch-Maschinn-Interface ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Zna Z9 Automotive Mensch-Maschinn-Interface e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Zna Z9 Automotive Mensch-Maschinn-Interface ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
Dimensions & Packaging: With a 12.8 inch high definition display and wireless connectivity with Bluetooth and WiFi, the system creates a high performance digital cockpit.
Tags: Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
Production Technology: Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity.
The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices.
Design Challenge: The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
Research: As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
Inspiration: Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
Project Duration: Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
Operation Flow: The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
Team Members: Beijing Pursuer Network Technology Co., Ltd.