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LA5 X House of Suntory Retail Pop-up by Saina Attaoui

LA5 X House of Suntory Retail Pop-up by Saina Attaoui is a highly esteemed winner of the very prestigious 2026 A' Design Award an Sëlwer in Inneraum an Ausstellungsdesign Competition Category.


SëlwerInterieur· 2026

LA5 X House of Suntory Retail Pop-up

by Saina Attaoui

A' Design Award an Sëlwer Winner in Interieur Category

Colors

The Design

About LA5 X House of Suntory Retail Pop-up

House of Suntory ass en experientelle Retail-Pop-up um Hamad International Airport zu Katar. De Pop-up gouf a Partnerschaft mat Qatar Duty Free geschaf, fir de Reesenden déi japanesch Konschtfäerdegkeet an Traditioun ze presentéieren. D'Baussenzäit inspiréiert sech un den Holzgitteren am Machiya-Stil, déi an enger zäitgenëssescher Form nei interpretéiert goufen, als Referenz un den éischte Buttek vun der Firma a Japan. Ikebana-Ausstellungen an narrativ Elementer schafen e roueg Moment am Fluchhafen. Den Design verbënnt modern Form mat kulturellem Ierwen.

The Recognition

About the A' Design Award an Sëlwer

LA5 X House of Suntory Retail Pop-up ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt LA5 X House of Suntory Retail Pop-up e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. LA5 X House of Suntory Retail Pop-up ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Suntory Global Spirits has unveiled its first-ever House of Suntory experiential pop-up in partnership with Qatar Duty Free at Hamad International Airport.

Designed to immerse travellers in Japanese artistry and tradition, the pop-up combines modern design with cultural authenticity. The exterior takes inspiration from Machiya-style wood lattices, reinterpreted in a contemporary form as a nod to the company’s first shop in Japan.
Tags
Luxury, Whiskey, Pop Up
Inspiration
Inspired by the timeless philosophy of The House of Suntory, this experiential pop-up invites travellers to discover Japanese artistry through design, storytelling, and craftsmanship. Drawing on the heritage, the activation blends Machiya-inspired architecture with serene Ikebana displays to create a moment of calm within the airport. Through immersive storytelling, the space celebrates the harmony of tradition and innovation that defines Suntory’s whisky legacy.
Project Duration
Qatar, 4 months
Team Members
L'Atelier Five Ltd
Image Credits
L'Atelier Five

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