Mercedes-Benz Russia SAO Ausstellung Design by Viktor Bilak

Mercedes-Benz Russia SAO Ausstellung Design by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 A' Design Award an Eisen in Inneraum an Ausstellungsdesign Competition Category.

EisenInterieur· 2016

Mercedes-Benz Russia SAO Ausstellung Design

by Viktor Bilak

Client: Expolevel

A' Design Award an Eisen Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #42924

Elo shoppen Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mercedes-Benz Russia SAO Ausstellung Design

D'Haaptiddi vun der ästhetescher Konzeptioun vum Mercedes-Benz Russland SAO Stand ass d'Bild vun enger draaiender Strooss. Et gëtt ausgedréckt duerch futtis Linnen vum Gleis um Buedem, op der Plafong an op de Maueren vum Stand. Et konzeptuell integréiert all Deeler vum Stand an organiséiert d'Streck fir Spazéiergang vu Besucher um Stand.

The Recognition

About the A' Design Award an Eisen

Mercedes-Benz Russia SAO Ausstellung Design ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Mercedes-Benz Russia SAO Ausstellung Design eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Mercedes-Benz Russia SAO Ausstellung Design gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
Dimensions & Packaging: The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
Tags: The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
Production Technology: The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
Design Challenge: The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
Research: This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
Inspiration: The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Project Duration: The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
Operation Flow: The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.