Reverse Auer by Mattice Boets is a highly esteemed winner of the very prestigious 2019 A' Design Award an Gold in Miwwelendesign Competition Category.

GoldMiwwelen· 2019

Reverse Auer

by Mattice Boets

Client: Mattice Boets

A' Design Award an Gold Winner in Miwwelen Category

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Verified Award Winner

Verify Award Status for #78372

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The Design

About Reverse Auer

Iwwerdeems d'Zäit verflitt sinn, sinn d'Auer d'selwecht bliwwen. Reverse ass net eng gewéinlech Auer, et ass de Reversement, e minimalisteschen Auerdesign mat subtile Ännerungen, déi et zu enger Aart maachen. Déi Hand no baussen rotéiert bannenzeg am baussenzege Rank fir eng Stonn unzeginn. Déi kleng Hand no baussen steet eleng a rotéiert fir d'Minuten ze weisen. Reverse gouf erstallt andeems all Elementer vun enger Auer ewechgeholl hunn ausser seng zylindresch Basis, vun do u Fantasi iwwerholl. Dës Auer Design designt Iech drun z'erënneren datt d'Zäit ëmfaassend ass.

The Recognition

About the A' Design Award an Gold

Reverse Auer ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Reverse Auer eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Reverse Auer erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging: Ø 420 x 30 mm
Tags: clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology: The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge: Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research: This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration: While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration: The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow: The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents: Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.