Care for Mom to Be Sozial Bewosstsengskampagne by Seyon Kim

Care for Mom to Be Sozial Bewosstsengskampagne by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Sozialdesign Competition Category.

BronzeSozial· 2020

Care for Mom to Be Sozial Bewosstsengskampagne

by Seyon Kim

Client: Seyon Kim

A' Design Award an Bronze Winner in Sozial Category

25,527

Verified Award Winner

Verify Award Status for #87971

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Care for Mom to Be Sozial Bewosstsengskampagne

Care for Mom To Be ass eng ëffentlech Sensibiliséierungskampagne iwwer d'Bedierfnesser vu schwangere Fraen, déi reesen. D'Kampagne freet aner Pendler op, en Sëtz an engem Zuch ze offréieren oder e Parkplaz fir en Auto ze reservéieren. D'visuell Identitéit entwéckelt sech aus engem Logo, dee d'Figur vun enger schwangerer Persoun mat der Form vun engem Häerz verbënnt, wat Schwangerschaft a Fürsorg duerstellt. Et gëtt en waarme Pastellton aus enger Mëschung vu Rout an Orange benotzt, anstatt der Faarf, déi normalerweis mat Schwangerschaft verbonnen ass. Plakater a gedréckten U-Bunnticketen droen de Logo an de Statiounen a Parkplazen.

The Recognition

About the A' Design Award an Bronze

Care for Mom to Be Sozial Bewosstsengskampagne ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Care for Mom to Be Sozial Bewosstsengskampagne e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Care for Mom to Be Sozial Bewosstsengskampagne erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim