Camel Robot Digital Konschtwierk by Edu Torres

Camel Robot Digital Konschtwierk by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award an Gold in Computergrafik, 3D Modelléierung, Texturéierung a Rendering Design Competition Category.

GoldComputergrafik· 2020

Camel Robot Digital Konschtwierk

by Edu Torres

Client: Camel

A' Design Award an Gold Winner in Computergrafik Category

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Verified Award Winner

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Colors

The Design

About Camel Robot Digital Konschtwierk

De Camel Robot ass en digitaalt Konschtwierk, dat e Markelogo als robotescht Déier nei interpretéiert. D'Bild gouf als dräidimensionaalt Modell opgebaut an an héijer Opléisung gerendert, fir den Drock a fir d'Presentatioun an Ausstellungs- a Büroraim. Referenze goufen aus der Industriemaschinnerie, der Robotik an der Science-Fiction geholl. De Kierper ass deelweis op, sou datt déi intern Kabelen an d'Stroumversuergung siichtbar bleiwen. Eng neutral blo an donkel Faarfpalett hält d'Opmierksamkeet op der Haaptsilhouette. Den Detailgrad ass ausbalancéiert, fir glafwierdeg an einfach liesbar ze bleiwen.

The Recognition

About the A' Design Award an Gold

Camel Robot Digital Konschtwierk ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Camel Robot Digital Konschtwierk eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Camel Robot Digital Konschtwierk erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.