Free Estonian Ënnerhalung by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Schéi Kënschten a Konschtinstallatioun Design Competition Category.

SëlwerSchéi Konscht· 2020

Free Estonian Ënnerhalung

by Olga Raag

Client: KLG Eesti AS

A' Design Award an Sëlwer Winner in Schéi Konscht Category

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Colors

The Design

About Free Estonian Ënnerhalung

An dësem eenzegaartege Konschtwierk huet den Olga Raag estnesch Zeitungen aus dem Joer benotzt wéi den Auto ursprénglech produzéiert gouf 1973. Déi giel Zeitungen an der Nationalbibliothéik goufen fotograféiert, gebotzt, ugepasst, a geännert fir benotzt ginn op de Projet. D'Finale Resultat gouf op speziell Material benotzt op Autoen benotzt, wat 12 Joer dauert, an et huet 24 Stonnen gedauert. Gratis estnesch ass en Auto, deen opmierksam mécht, Leit ronderëm mat positiver Energie an nostalgescher, Kandheet Emotiounen. Et invitéiert Virwëtz an Engagement vu jidderengem.

The Recognition

About the A' Design Award an Sëlwer

Free Estonian Ënnerhalung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Free Estonian Ënnerhalung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Free Estonian Ënnerhalung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.