Masstone Modeboutique Interieur Design by SpActrum

Masstone Modeboutique Interieur Design by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Inneraum an Ausstellungsdesign Competition Category.

BronzeInterieur· 2021

Masstone Modeboutique Interieur Design

by SpActrum

Client: SpActrum

A' Design Award an Bronze Winner in Interieur Category

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Verified Award Winner

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The Design

About Masstone Modeboutique Interieur Design

Masstone ass en Interieur Design fir eng Modeboutique zu Taiyuan, China. D'Boutique ëmfaasst 520 Quadratmeter op zwee Stackwierker a gëtt als en Innengaart arrangéiert. Eng grouss sanft Steigung féiert zum Entrée, an eng Rampe verbënnt mat enger ieweschter Plattform. Dräi kuerz Trapen bidden weider Weeër. Rampen, Plattformen a Leedere ënnerstëtzen Défiléen, Ufittungen, Verkaf a Fräizäitgebrauch. D'Materialien enthalen anodiséierte Aluminiumsplacken, GRG, Terrazzo an eng Stolkonstruktioun. Eng automatesch bewässert Gréngwand mëllert d'Geometrie. D'Betonstruktur bleift onverkleed sichtbar.

The Recognition

About the A' Design Award an Bronze

Masstone Modeboutique Interieur Design ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Masstone Modeboutique Interieur Design e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Masstone Modeboutique Interieur Design erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan