W Atlanta Midtown Hotel Interieurdesign by Virserius Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award an Eisen in Gaaschtfrëndlechkeet, Fräizäit, Reesen an Tourismus Design Competition Category.
EisenGaaschtfrëndlechkeet· 2020
W Atlanta Midtown Hotel Interieurdesign
Client: Virserius Studio
A' Design Award an Eisen Winner in Gaaschtfrëndlechkeet Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown Hotel Interieurdesign
D'W Atlanta Midtown ass en Hotellobby- a Bar-Interieur zu Atlanta, Georgia, Vereenegt Staaten. D'Design baséiert op dem Landgut an dem geheime Gaart vun enger erfonnener Figur mam Numm Arthur, deen Konscht a Géigestänn während extensiven Weltreesen sammelt. D'Lobby an d'Bar decken ronn 929 Quadratmeter of. Speziell ugefaréckt Miwwelen, Buedebeschichtungen, Konschtwierker an digital Wandbekleedungen bilden e Wunnzëmmer an e botaneschen Gaart. E Kabinett bezitt sech op d'Volleksmärchen Dausend an Eng Nuecht an enthält gemoolt Deckekonscht. Gestufte Terrassen mat Amphitheater-Sëtzer ënnerstëtzen Aarbecht, Gespréicher oder privat Versammlungen.
The Recognition
About the A' Design Award an Eisen
W Atlanta Midtown Hotel Interieurdesign ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt W Atlanta Midtown Hotel Interieurdesign eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. W Atlanta Midtown Hotel Interieurdesign gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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