Qwerty Elemental Poschen vum Patrizia Donà

D'Wierk Qwerty Elemental Poschen vum Designer Patrizia Donà ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Platin an der Wettbewerbskategorie Moud a Reesaccessoiren Design.

PlatinAccessoire· 2020

Qwerty Elemental Poschen

vum Patrizia Donà

Client: Donà

A' Design Award an Platin Gewënner an der Kategorie Accessoire

2,025,743

Verifizéierte Präisgewënner

Präisstatus fir #99616 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Qwerty Elemental Poschen

Just wéi d'Entwécklung vun den Typewriters Design weist d'Transformatioun vun enger komplexer komplexer visueller Form op d'komplizéiert, einfach geometresch Form, Qwerty-elemental ass d'Explosioun vu Kraaft, Symmetrie an Einfachheet. Konstruktiv Stahldeeler aus verschiddene Handwierker ënnerscheede sech visuell Feature vum Produkt, wat de Bag en architektonescht Erscheinungsbild gëtt. Déi wesentlech Besonderheet vun der Täsch sinn zwee Schreifmaschinnen, déi selwer selwer hiergestallt a zesummegesat ginn.

D'Unerkennung

Iwwer den A' Design Award an Platin

Qwerty Elemental Poschen ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. Qwerty Elemental Poschen weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. Qwerty Elemental Poschen ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Dimensiounen & Verpackung: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Tags: Typewriter bags, Qwerty bag
Produktiounstechnologie: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Design Erausfuerderung: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Fuerschung: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Inspiratioun: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Projetdauer: 2018-2020, Zagreb-Venezia-Vicenza
Operatiounsablaf: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Teammemberen: Patrizia Donà
Bildnoweis: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019