Zacapa Reserva Limitada 2019 Rum-Verpackungsdesign by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award an Gold in Limitéiert Editioun a Personaliséiert Design Competition Category.
GoldLimitéiert Editioun· 2020
Zacapa Reserva Limitada 2019 Rum-Verpackungsdesign
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award an Gold Winner in Limitéiert Editioun Category
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The Design
About Zacapa Reserva Limitada 2019 Rum-Verpackungsdesign
Zacapa Reserva Limitada 2019 ass e limitéiert Editiouns-Verpackungsdesign fir en ale Rum. De brongen Etikett mat Goldfolie-Schrëft ergänzt déi Amber- a Goldtéin vun der Flëssegkeet. Dat charakteristescht Petate-Band, e geflochtent Strouhband, dat a spezielle Faarwen fir dës Editioun vu lokale guatemaltekesche Handwierkerinne gemaach gouf, wéckelt sech ronderëm d'Fläsch. Den Design vun der Këscht vermëscht Faarwen an Texturen, déi vun der guatemaltekescher Landschaft inspiréiert sinn. Op der Këscht ginn de Petate-Band an dat charakteristescht Band mat Degustatiounsnotizen a Goldtéin presentéiert.
The Recognition
About the A' Design Award an Gold
Zacapa Reserva Limitada 2019 Rum-Verpackungsdesign ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Zacapa Reserva Limitada 2019 Rum-Verpackungsdesign eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Zacapa Reserva Limitada 2019 Rum-Verpackungsdesign erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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