Designer Interview
16 Froen
We are a family business interested in producing new products that change traditional perceptions. We began with the mission to offer a new image in tequila.
Can you tell us more about your company / design studio?
We are a family business interested in producing new products that change traditional perceptions. We began with the mission to offer a new image in tequila.
What was the first thing you designed for a company?
Tequila 29 Two Nine.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Mexico but now with the internet we get influences from around the globe.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Design different and remarkable things.
What is your "golden rule" in design?
Design products that move away from traditional. Be innovative and remarkable.
What skills are most important for a designer?
Creativity and sensibility.
Designing can sometimes be a really time consuming task, how do you manage your time?
With a strict agenda.
How long does it take to design an object from beginning to end?
Depends on the project but it takes months or years.
What is the most frequently asked question to you, as a designer?
Why the name of a certain product or why do we move out of the traditional design.
What was your most important job experience?
Designing and promoting our Tequila brand.
Who are some of your clients?
People who love different designs.
What type of design work do you enjoy the most and why?
We love to design branding strategies for our products.
What are your future plans? What is next for you?
We are in the process of having a new mezcal brand.
Do you work as a team, or do you develop your designs yourself?
We work as a team. We comment and ask for outside views.
Do you have any works-in-progress being designed that you would like to talk about?
We are working in launching a new mezcal brand.
How can people contact you?
We have a website. www.casaxplendor.com or by email to info@casaxplendor.com . Also in our Tequila 29 Two Nine website www.tequila29.com or our Facebook Page www.facebook.com/tequila29
