Interviewe mat Sharon Webber-Zvik

For the past 15 years I create with the acknowledgment that good design and art can change people’s perspectives and open one’s mind and heart. I had the privilege to work with some great establishments (such as the “Pain and Suffering” international research and Google, to name a few) with leading objectives to make the world a much better place. I aim to make sure that every creation of mine will be created from my most truthful and honest emotions and thoughts- hoping to touch the viewers heart and to open some minds.

I think it actually came to my doorstep People came to ask for my work and point of view. For the past 15 years I educated myself with great hunger and passion to create good and to bring out good. In each and every creation I try to be better and to reach out to more hearts.

It always starts from a personal feeling or emotions that I can translate to something larger in our humankind behaviour. Then I simplify the idea to abstraction. The abstract becomes the statement. The next step will be to make some technique decisions and to pursue for the right materials.

Everything from frustration to the strive to output the idea, through bursts of energy and happiness.

My mother is an artist, I grew up with the education of colours and expression, my very first memory as a child is about colour and the smell of ink.

I believe that creating in larger mediums and reaching out to more viewers through art galleries and museums is my next step.

Make sure to create good design and to aspire that your next creation will be better. Strive for a change and to make a difference.

I try to keep up with the trends but still to be loyal to my truth.

Good design is something to think about, something to remember. It stays in your thoughts for a while. Hopefully it might change the way you believe things must look or feel (un-expected texture for example )

I know it’s done when I feel there is nothing to add, sometimes I force changes and its damaging the outcome

Music is my inspiration, lyrics and words contributes to the muse and ideas. I think that being an Israeli artist is making me very forward with my ideas and sub-texts. I am proud to take inspirations from all religions and to believe mainly in humankind and humanism. I self study different philosophical approaches to enrich my ideas and work.Design and art is about human and life. I make sure to remember that.

I have never studied in a formal institute. I consider myself an autodidact person.

I was fortunate enough to grow up in an artistic environment. My mother is a talented painter. My childhood scent of wet ink and chalk, with the images of my mother creating her art. I have never studied in the formal definition of “art school”, but art books and techniques was my second language at home. Everything I learned was by the drive to do better. To be a better designer. I hope to keep learning and to never stop discovering how art and design can enrich me.

I believe that art and design can change people's perspectives, beliefs and point of views.

I hope that my art and designs will touch the viewer's hearts and if I am lucky enough, I will be honored to create thought-provoking art and designs.

I believe that I am lucky to be considered a designer. I feel it’s a tremendous responsibility in today’s world to create good designs. A design that serves people and is created for people. I was never forced to become one, but if I am lucky to be one. I hope to be a great one.

My day to day work is in branding. I try to choose my projects to fit the fields and topics I believe in. However, I do hope to create more thought-provoking art and to pass forward concepts of kindness and tolerance.

It is a great honor to be considered as a designer, and it’s a wonderful notion to be considered a good one. It’s a fantastic thought to be called as a “Legendary designer”, as it means I did some good and maybe left some legacy behind me. I hope that young designers will never stop learning, will never stop thinking good on this world, and will never stop trying to make a difference. Do not create presumptuous design, create art and design as equals.

I think that a good designer thinks about a project in as matter of great technique and fantastic implementation. A great designer thinks about the effects of the design on others in years to come.

Good design makes an impression. Leaves a feeling or other emotional influence. Something that will not leave my body and mind for a while.

A good design is not just a pretty one, it’s not the nicer one, It’s the design that makes a difference. If It create a feeling, it will probably serve its’ purposes better and longer. It will touch and effect more people and target audience.

would probably create more street art. Art that effects people immediately. I would love to combine branding to huge corporate with humane and social topics.

I would love to create street art that shouts the agenda of kindness. A huge project that involves designers and artist from all over the world.

Oh, I wish I had one…

I adore the notion and the beliefs behind the Bauhaus stream. Before that, Alexsandr Rodchenko which used design to create a better world and to be socially engaged (by his beliefs and standards)

I would have probably become a photographer or a writer. Something related to life stories.

I hope to keep on learning, and to keep trying to create design and art that truly effects people.

I try to start with characterisation feelings: What feelings should the one that holds this design feel? How do I want him to feel?

My day becomes a good day when I know that my design affected and touched someone. My day becomes a perfect day if my design inspired other to create a design. Design that motivate other to create - that’s a perfection!

I did not go through the traditional designers path. I have always loved art and was always curious about it - I self studied it. Since 2003, I am the owner of a small design studio.

I specialize in branding small and medium businesses in the fields of various arts and design. I design both web and print: Package Design, Product Design, Posters, Marketing material, Copy-writing, etc. My clients usually approach me with a very preliminary idea of their business, and I transform their ideas into breathing, visual and commercial activities.

Design is creation. It's the beginning of a new idea, it's the understanding on how things should look and feel. It's the realization of dreams and hopes.

I love to design and brand the most difficult subjects. I like the challenge in creating visuals for "unbrandable" topics. I also love creating visuals for artists who relate to my work (singers, bands, writers, etc)

I truly love my "pain and suffering" project design. I love it because of the research I had to conduct before I created it. I love because it is still evolving through the viewers even after I completed my part in it. I love it because it changed me.

The first design I have ever created was for a barbershop in the US.

I love paper. The metamorphosis of the material is intriguing to me, its' circle of life is so clear and engraved in the outcome.

I focus on feelings and emotions. For example: the emotional response to the very first impression.

I feel joy, but almost always combined with little of humbleness

Joy, great happiness and pride.

If it serves its' purpose and beyond.

How does it effects me? Does it touch me or influence me in any way?

The awareness to creation of good designs in any design field is rising. I believe that creating designs using new methods and materials is the future.

Music makes me feel creative and full of ideas. Fashion and textiles are great as color inspirations.

My designs are story-tellers. I invest a lot of efforts in the finest and smallest details in my design work.

I live in Israel and local mentality assures that I will always get the most direct feedback (good or bad) for my work. It should be noted, though, that my clients are from all over the world.

I always prefer artistic freedom. I wish myself and fellow-designers projects with loads of artistic freedom.

Portraits of my great-great-grandparents, Vintage cook-books (I love the layout and typography), Design books from all over the world, An amazing yellow dress I just bought from an Israeli fashion designer.

Never give up and trust your gut-feelings.

On the positive side, designers always have to re-invent themselves.On the negative side, designers always have to re-invent themselves.

Always try harder and go into details.

I think a designer has to be a good project manager, open minded and able to see far ahead throughout the entire project life cycle.

Paper and pencils. A good scanner.Adobe Photoshop and Illustrator.

There is no golden rule. Each project is different.

"How long does it take to design an object from beginning to end?"

I enjoy it all. No specific preference

I would like to create designs that will be more bold and artistic

No, I work by myself.

Meet me in person at the Gala Night or send me an email to sharonweb-at-gmail-dot-com