Designer vum Dag Interview
18 Froen
After finishing school, I trained as a goldsmith. Following my apprenticeship, I decided to study design. After earning my degree, I thought I had to choose between the two professions.
Could you please tell us about your experience as a designer, artist, architect or creator?
After finishing school, I trained as a goldsmith. Following my apprenticeship, I decided to study design. After earning my degree, I thought I had to choose between the two professions. However, I ended up working as both a designer and a goldsmith, pursuing both with passion and enthusiasm. As my goldsmith workshop grew, I decided to dedicate myself fully to the craft. Today, we are a team of three, and I also trained apprentices.
How did you become a designer?
Being a goldsmith feels like being rewarded twice: once financially and once through the joy I see in my customers’ eyes. Rather than creating jewelry and then searching for buyers, I design pieces based on exactly what my customers envision. This process is deeply fulfilling, both for me and for them.
What are your priorities, technique and style when designing?
To understand my customers’ preferences, I listen carefully to their stories and ideas. I also observe how they present themselves and the jewelry they already wear. This helps me create pieces that truly reflect their personal style and make them feel comfortable and confident.
Which emotions do you feel when designing?
I feel calm and deeply focused.
What particular aspects of your background shaped you as a designer?
Studying design perfectly complemented my goldsmith training. It helped me understand how design evolves over time and how different disciplines influence one another. These influences can be seen across a wide range of fields, from architecture and furniture to fashion. They all share a similar design language.
What is your growth path? What are your future plans? What is your dream design project?
At the moment, I’m completely satisfied with my work. My specialization in custom jewelry allows me to create a wide variety of unique pieces. Having an online presence helps more customers discover that they can share their ideas with me and that I can bring those ideas to life.
What are your advices to designers who are at the beginning of their career?
Luck plays a role, too. Keep trying, and don’t be discouraged if success doesn’t come immediately. It doesn’t mean you lack talent.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I don’t have any specific advice to offer.
What is your day to day look like?
I’m working on establishing a steady routine, but every day brings something new. Different customers, different ideas—each day offers an opportunity to learn and experiment.
How do you keep up with latest design trends? To what extent do design trends matter?
Some trends are important. Sustainability, for example, is essential. However, I focus more on micro-trends that emerge directly from my customers’ preferences.
How do you know if a product or project is well designed? How do you define good design?
Good design makes me feel good, but more importantly, it makes the person wearing my jewelry feel great.
How do you decide if your design is ready?
That’s a difficult question. Sometimes, I instinctively know when a piece is complete. Other times, I ask the customer directly, since I create each piece specifically for them. Some projects, however, remain in a constant state of refinement.
What is your biggest design work?
Two pieces that stand out are Eve’s Weapon, a necklace featuring 110 diamonds set in 750/000 rose gold, which you can see at the A’ Design Award, and Glückskind, the ring featuring a baby.
Who is your favourite designer?
Picasso and Leonardo da Vinci. They were both geniuses.
Would you tell us a bit about your lifestyle and culture?
In Germany, emotions often need to be justified. By translating emotions, desires, and ideas into jewelry, I give my customers a tangible, wearable way to express themselves.
Would you tell us more about your work culture and business philosophy?
I take a step back and listen to my customers’ visions. Since they aren’t goldsmiths, I translate their ideas into jewelry that truly reflects who they are. That’s where my creativity comes in.
What are your philanthropic contributions to society as a designer, artist and architect?
Humanitarian projects are very important to me. I regularly support organizations dedicated to helping children, especially girls, protecting nature, and conserving wildlife.
What positive experiences you had when you attend the A' Design Award?
The award helped me articulate my design philosophy more clearly, which was incredibly valuable. Winning an A’ Design Award also brings greater visibility to my work and provides a valuable opportunity to demonstrate my skills in the field.