Interviewe mat Ladan Zadfar

The idea was to aware smokers about what they are doing to themselves. We wanted to show them what they are doing while they are doing it.

The focus was to create a way for warning smokers that they could not get used to it because as we all know there are some warnings on cigarette pockets but it may get the smokers' attention for once and after a while they learn to ignore it . What we really focused on was finding a way that the smokers could not ignore or get used to.

We are definitely planing to offer our design to interested companies.

Sometimes we forget how dangerous could something we know as a habit or an amusement be. We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people lives so we came up with an idea, a simple design that can effect everyone!

We surly plan to offer it to companies that show interest to this design.

Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking. It was our intention to do something about this number. We have to make smokers believe that what they are doing is really dangerous, so we can give them another chance for enjoying a long healthy life.

The target customers for this design are the world health organization, health institutions and governments.

When we are doing something that we are aware of its harm and we notice a sign against our action, that sign becomes more and more distractive every time, actually it becomes annoying! This design can distract the smokers and show them the dark side of their habit, the dark side that they were ignoring!

We came up with the name considering our purpose of this design.Which was giving an awareness as an alarm of danger.

The randomness of the sketches that appears on the cigarettes in one pocket lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!

We worked on this design as a group of two people (Ladan Zadfar and Mohammad Farshad).

This design can be done just by adding a step to the production line of the company. A step that cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch. These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette.

Yes, this design is influenced by horrifying statistics about the number of smokers in the world and how many lives that this habit takes every day.

The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.

It was really important for us to evaluate our design as designers and see how it performs itself internationally and professionally.

We tried to make this design easy to produce and also not expensive in order to be mass produced. We also learnt a lot about the smoke affects and harms.

The idea was to combine two products and make a whole new product.

This design is the unite of healthy food, beauty and taste. The main purpose was to bring these all in one package.

We hope to mass produce this design and finally see it in the market.

We decided to pursuit an inspiration.

No, this design is not produced but we are planing to sell if there will be any offers.

Now a days, in this world is not enough if something is just practical. We want everything practical, beautiful and healthy. This design brings it all together, the beauty of Egyptian figures depicted on a cinnamon roll, the smart use of cinnamon roll structure as a container for honey, the combination of these two which is heavenly good, its taste and its scent and above all these its nutrition value. These all could be a symbol of heaven in your cup of tea.

No, this design is a group work of two designers ( Ladan Zadfar and Mohammad Farshad ).

The target customer could be any company that is interested in producing a complete new product.

Heaven Drop is a combination of cinnamon and honey in one piece. The honey is packed inside of the cinnamon roll by beeswax and when you put it in a hot cup of tea beeswax will melt and the honey will come out of the roll into the cup and sweeten your tea so you can have the sweetness and flavor of honey besides the taste and scent of cinnamon.

The wonderful combination of cinnamon and honey considering their taste and scent together with beautiful Egyptian figures on the cinnamon roll, can give you this feeling that you are experiencing a drop of heaven in your cup of tea.That is the reason we came up with this name for this design.

A cinnamon roll filled with honey that has Egyptian figures depicted on its outer surface in order to celebrate the first culture that realized the importance of cinnamon, Egyptians!We used the structure of cinnamon rolls as a container for honey.The inner surface of rolls are isolated with beeswax.Beeswax is also used to pack the two bottoms of rolls after filling them with honey. This design is also a hundred percent environmentally friendly.

No, this design is a group work of two designers ( Ladan Zadfar and Mohammad Farshad ).

This design’s production has several phases.First phase is depict phase that cinnamon sheets will be depicted and the sheets diameter will become one size. In second phase cinnamon sheets will be cut in a specified size, the third step is isolating the inner surface with beeswax and then is time for rolling the sheets which it needs metal rollers to help them roll in an appropriate way .In the next level one bottom of the rolls will be closed with beeswax, then they will be filled with honey and as the final phase the other bottom will be also packed with beeswax.

We did a background research on cinnamon and honey and their nature, we studied all different kinds of cinnamon and honey and their combination.

Most European and Asian countries use tea as their daily drinks and what people use besides their cup of tea is important. We looked for a different angle in order to create a whole new product to give everyone perfection in their daily drink.

We wanted to evaluate our work as designers and we also wanted to realize how this design perform itself internationally and professionally.

Every design has its own challenges and every challenge make you learn more, think more and gives you constructive experiences. So each time you try to make a difference it leads you to a different world of experience.

The main idea came up to our minds when we thought what if a cocktail could be like a perfume that has several phases with different scents.

We wanted to design a new cocktail which has different flavors that one could taste step by step and that needed a new ingredient that could preserve different flavors so we chose chia seed because of its glace quality and we also added eatable colors which has wonderful glow under black light for clubs so one can have a glowing shot !

We really hope that we could get a chance for mass producing this design and finally see it in the market.

We decided to pursuit an inspiration.

No, it is not being produced but we are planing to sell this product.

Today's world is attracted to new exciting experiences that suits well to different occasions. Experiencing a new drink that is glowing under black light , tastes differently and has a higher nutrition value comparing to other drinks could be exactly what one needs to party.

No, this design is a group work of two designers ( Ladan Zadfar and Mohammad Farshad ).

Our target customers are Cocktail companies and Beverage companies.

When one uses Firefly can experience the boundaries between flavors step by step and also how cool is to have a drink in a club with black light and surprising tastes .

As you know firefly glows in the dark and this design has the glowing trait under black light. That's why we chose this name for this design.

We used chia seed in order to save different flavors and colors using its glace quality. We wanted to design a product that has several taste phases. There is no limitations for flavors and colors. It is important to add that by using chia in this product we raised the nutrition value of the drink .

No, this design is a group work of two designers ( Ladan Zadfar and Mohammad Farshad ).

To design a new product and come up with an idea that suits world's lifestyle and take people's attention was the hardest part.

It was really important for us to evaluate our design as designers and also to see how it performs itself internationally and professionally .

To look simple and also different is what you learn each time you work on a design. Trying to make difference help us to read more, search more, feel more and by each step we learn so much about ourselves.

Origami is one of the most interesting hand arts ever, once we read an article about origami that was written by an origami professor, he said we can use origami for everything because it is everywhere and that was the sparkle of this idea. If origami is everywhere and we can use it for everything why not in the kitchen!We started working on a new teapot and kettle that is a concept of an origami boat. We also used colors that mostly represent the ocean and the sea to let you feel its content.

This design is an elegant, beautiful teakettle which is a concept lies in the fusion of origami boats and a teapot and is a true pleasure to partake from.

We hope that this award can help us find investors to mass produce this design because every designer would love to see people using his design.

This concept took two weeks to be designed .

We were inspired by origami art and our interest was to intern this wonderful art to everyday life .

We would love to participate with investors who are interested in this design .

The design world is really widespread and it gives anyone the opportunity to push the boundaries and make everything look different and even design things that did not exist before so we encouraged ourselves to do something different .

No , there were not and this product was designed the way that was explained before .

Everyone in the world who like to have a new look in their kitchen .

O boat means origami boat , we wanted to underline the technique and shape of our design in its name .

No we did not .

Technology has a great role for every design and for sure has a great part in our design too .

Our design is influenced by origami art and we did a major research on this art .

The challenge was to combine origami and kitchenware like teakettle and make it work . The hardest part was to shape something that shows our point of view and the aspects that were important for designers.

As designers we always try to be updated and we trace good designs and designers and the best field to find them is to follow great international design competitions such as A'Design Award so we became familiar to this competition . We decided to submit our design to evaluate our work and understand our place in the design world .

We did major researches and a lot of study in order to get the best result we could .

As we all know tea is the world's second favorite and most used hot drink. It is mostly used in Europe and Asia . People usually drink tea with sweets and other things such as honey,sugar,lemon,dates,rock candies. In my country it is mostly used with rock candies but they are not beautifully designed and they add lemon flavor to rock candies which makes it really disappointing . This design is healthier because we used a slice of dried frozen lemon and more beautiful.It is a drinkable jewel .

As designers we want to make everything around us more useful and more beautiful so we worked on designing a product that is healthier and more beautiful .

We hope that this award can help us find investors to mass produce this design because every designer would love to see people using his design.

This concept took a week to be designed .

Sometimes ideas come from simple things and little flaws that we feel something has , the idea of this design occurred to our minds because of our love for tea ! We usually drink large amount of tea and we love to drink it with rock candies but the problem was that the rock candies were not designed beautifully and we also wanted to add some lemon flavor to our tea .But the rock candies that had lemon flavor did not have that fresh taste we wanted so we decided to design a rock candy that looks beautiful and different and tastes fresh .

We would love to participate with investors who are interested in this design .

The design world is really widespread and it gives anyone the opportunity to push the boundaries and make everything look different and even design things that did not exist before so we encouraged ourselves to do something different .

No , there were not and this product was designed the way that was explained before .

Everyone in the world , everyone who likes to enjoy a cup of tea with Drink beauty !

This design is healthier , completely eatable and it also looks especially different .

We named it Drink beauty because it was the way it felt when we first tried it .

No we did not .

Technology has a great role for every design and for sure has a great part in our design too .

We did a major research on a lot of factories that produce rock candies to know the problems and flaws .We looked for a different angle so that we could produce a new product that does not have those flaws .

We had to specify our priorities and combine two different products and design a whole new product .

As designers we always try to be updated and we trace good designs and designers and the best field to find them is to follow great international design competitions such as A'Design Award so we became familiar to this competition . We decided to submit our design to evaluate our work and understand our place in the design world .

We did major researches and a lot of study in order to get the best result we could .