12' BFA Product Design, Parsons School of Design, NY, U.SVMD Internship, ABC Home, NY, U.S, 2011Product/Graphic designer at Ercole Home, NY, U.S, 2012-2014Product Designer, Larissa, Seoul, Korea, 2015Freelanced…
01Could you please tell us about your experience as a designer, artist, architect or creator?
12' BFA Product Design, Parsons School of Design, NY, U.SVMD Internship, ABC Home, NY, U.S, 2011Product/Graphic designer at Ercole Home, NY, U.S, 2012-2014Product Designer, Larissa, Seoul, Korea, 2015Freelanced Designer, LG cosmetic 'belif', Seoul, Korea, 2016Solo Exhibition, Min Gallery, 2016Product Designer, DeoroKrush, Seoul, Korea, 2017Chief Design Officer, TheTruthCoin, Seoul, Korea, 2018
02How did you become a designer?
I've always loved drawing, painting and making something since I was a little girl. My parents supported me to study abroad in the one of the best design school, Parsons School of Design:) Talented students and passionate professors are very strong motivations so that those environment really could help me to be a designer.
03What are your priorities, technique and style when designing?
Brainstorming with making mood board, Hand-drawing, CAD.
04Which emotions do you feel when designing?
Grateful and happy.
05What particular aspects of your background shaped you as a designer?
My mom got talent in interior design and all other hand-craft arts. She has been the biggest influence on my design work by now.
06What is your growth path? What are your future plans? What is your dream design project?
My first solo exhibition's title was "Impression of NYC". I'd like to travel all around the world to get impressions of all different cities as inspirations for my upcoming exhibition. As my previous works, I would keep trying to merge 2D illustration to 3D things.
07What are your advices to designers who are at the beginning of their career?
Just do make, draw and design whatever you want when you are young. After graduate school, when you become a professional designer, there is no chance that you can explore and try so many styles of design crazily.
08You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Please keep showing me your great works, I would get inspired from you and my works would inspire you either.
09What is your day to day look like?
Woke up, have a cup of coffee and a bowl of cereal, Work, personal design project work after work, go to sleep happily. Simple as yours.
10How do you keep up with latest design trends? To what extent do design trends matter?
I stick with my own personal design style, quite a straightforward and easy. I get my inspirations from my own memories, feelings and impressions about the whole world.
11How do you know if a product or project is well designed? How do you define good design?
Good design is supposed to be easy in use for everyone and look neat and made with eco-friendly materials.
12How do you decide if your design is ready?
I'm not satisfied with my work easily. I believe that there will be always a way to improve them. There can not be perfection. So I can hardly decide if my design is ready. Only due makes my work ready.
13What is your biggest design work?
Matter of course, Coexistence of NYC, silver A'Design Award 2017 is my biggest design work and I especially proud of.
14Who is your favourite designer?
Philippe Starck. I love the way he demonstrates his ideas to industrial designs. Humorous and chic. Simple and very well understandable. I admire him most.
15Would you tell us a bit about your lifestyle and culture?
As my works keep saying, NYC is my only inspiring city. I'm in Seoul now but I think all of my work and inspirations are still based in NY.
16Would you tell us more about your work culture and business philosophy?
I prefer working alone but communicating with parters is good. Positive mind and passionate attitude are the most things I do look for in person I would be hiring or working together.
17What are your philanthropic contributions to society as a designer, artist and architect?
I'm going to use Social Media Channel to provide videos about how to design for free to public in this year.
18What positive experiences you had when you attend the A' Design Award?
It gives me so many opportunities to be participated in a lot of exhibitions globally. so much great experiences.
Design Legend Interview
49 Froen
I always want to be a person who can be supportive so that I could help out other people’s needs. Therefore, my dreams have changed from scientist, doctor to designer.
01Could you please tell us a bit about your design background and education?
BFA Product design 2013, Parsons School of Design (NY).
02What motivates you to design in general, why did you become a designer?
I always want to be a person who can be supportive so that I could help out other people’s needs. Therefore, my dreams have changed from scientist, doctor to designer. I love art and literature so I decided to become a designer having a job related to more aesthetical aspects and beautiful works.
03Did you choose to become a designer, or you were forced to become one?
Yes. I choose to become a designer by myself in spite of parents’ teeth first.
04What do you design, what type of designs do you wish to design more of?
My design has a big range. I can't tell one.
05What should young designers do to become a design legend like you?
05. What should young designers do to become a design legend like you?
I think I’m still a young designer and not a design legend yet though I’d like to say that young designers should do their own design a lot in all ways. You can learn valuable experiences from all failures.
06What distinguishes between a good designer and a great designer?
Love is the distinguishable thing between a good designer and a great designer. I think a great designer is not making something only looking good. If he/she considers the potential users with a great affection, that love makes him/her a great designer.
07What makes a good design a really good design, how do you evaluate good design?
First of all, when we see something and feel that it looks cool, then it could be simply a good design. However, if we are so much moved when we use it, wear it and grab it, then we could say it is a really good design. I evaluate good design in the details and convenient parts.
08What is the value of good design? Why should everyone invest in good design?
Since good design makes our lives better in many ways if the society got more good design, the citizens could get better quality of living equally. For example, there could be streets with a trail for the Blind, safe bikes for seniors and etc.
09What would you design and who would you design for if you had the time?
I’d design everything. I don’t want to make any limitation on my design field. I love to design furniture, lighting, kitchenware, jewelry, fashion and stationery if I had the time.
10What is the dream project you haven't yet had time to realize?
I’d like to publish a book with my products and illustrations. The book needs to be beyond a 2D printed things. It should be more idealized and I need enough time to realize it.
11What is your secret recipe of success in design, what is your secret ingredient?
Taking a enough rest is my secret recipe of success in design. If I feel exhausted and tired, I can’ t do anything good.
12Who are some other design masters and legends you get inspired from?
Karim Rashid, Marcel Breuer and Philippe Stark.
13What are your favorite designs by other designers, why do you like them?
I love all design chair. Chair is one of the standardized pieces but design chairs are showing the designers’ agony and result of pains. Those are very touching.
14What is your greatest design, which aspects of that design makes you think it is great?
Saladay, one of my thesis works for my college is my greatest design I think. That was a kind of dishware to assist obese children to have healthy foods with more fun. The motivation to help someone makes the design great.
15How could people improve themselves to be better designers, what did you do?
Have an affection to other people in their mind first. I’m always trying so.
16If you hadn't become a designer, what would you have done?
I would have been a doctor if I hadn’t become a designer because that was always my plan B. If I don’t help people with beautiful things, I would like to save their lives in physically.
17How do you define design, what is design for you?
Design is a visual language for communication between people. There is always someone who needs me to visualize something he/she wants and I could do that for him/her. Sometimes I have my own idea and I could make it visually and physically to share what’s in my mind with other people.
18Who helped you to reach these heights, who was your biggest supporter?
Of course my parents. They bequeathed their artistic talents to me and supported me to study abroad in NYC for about 10 years.
19What were the obstacles you faced before becoming a design master?
I have a broad spectrum of interests in many design fields and have very different styles on work by work so getting narrow it down was the big abomination to be a designer.
20How do you think designers should present their work?
Design is different from fine art. We need to explain and inculcate our intentions to people. Presenting work is necessary.
21What's your next design project, what should we expect from you in future?
I’m designing a tablet PC stands now. It would be fully illustrating my styles. I’d use wood and metal with some good meanings. You will be able to see that in a different category of A'Design Award winners list;)
22What's your ultimate goal as a designer?
My ultimate goal as a designer is not one thing. I’d like to keep designing and making something good for my entire life and communicate with people about my design. That is my dream.
23What people expect from an esteemed designer such as yourself?
They expect from me a good thing to see, to use and to have.
24How does design help create a better society?
Some good design products or public realm can create well-being environment so that it could improve public welfare. Better welfare means a better society.
25What are you currently working on that you are especially excited about?
I’m working on some buildings illustrations in 1:10 size for my next exhibition. I record a short video clips while I’m drawing at the same time in order to show people how I work
26Which design projects gave you the most satisfaction, why?
My illustration of London to LG “Belif “ cosmetic brand for cosmetic package design gave me the most satisfaction because it was my first design for mass production so I’ve never felt that feelings when I saw my products on the streets. Literally it was spread all over the streets, road shops, department store and Duty Free Shop.
27What would you like to see changed in design industry in the coming years?
I’d like to see the way AI and VR affect industrial design part. That will be really interesting.
28Where do you think the design field is headed next?
Virtual Reality department will be the next destination the design field is headed to.
29How long does it take you to finalize a design project?
It’s different by case basis. From 1-day work to over 6-month work.
30When you have a new design project, where do you start?
I usually start brainstorming and researching in a quiet places such as library or secluded café.
31What is your life motto as a designer?
Think, Consider and Love who is supposed to use my design result.
32Do you think design sets the trends or trends set the designs?
Both are correct. Design and trend are associated strongly and bound up each other. Sometimes design sets the trends and sometimes opposite.
33What is the role of technology when you design?
To visualize my abstract idea in 3D virtually. More accurate design drawing can minimize time wasted on imprecise drawings and data.
34What kind of design software and equipment do you use in your work?
Rihino CAD, Photoshop, Illustrator, Graphite and etc. with Intuos tablet.
35What is the role of the color, materials and ambient in design?
Colors and materials decide the whole design mood. If you want to go soft and warm, you should choose that types of colors and materials first because final designs look really different by those factors.
36What do you wish people to ask about your design?
I wish people to ask me about what kind of meanings are in my design and why I designed it. I don’t design without any reason.
37When you see a new great design or product what comes into your mind?
I feel so glad to see a new great design or product and it provides me a lot of inspirations.
38Who is your ideal design partner? Do you believe in co-design?
Any experts of other design parts are my idea potential partners. I believe in co-design a lot because there is few people who can do all by themselves without any help from A to Z.
39Which people you interacted had the most influence on your design?
Somehow one who has similar background with me interacted had the most influence on my design even though I targeted people in other areas.
40Which books you read had the most effect on your design?
“The evolution of useful things” , Henry Petroski
41How did you develop your skills as a master designer?
Based on all skills I’ve learn from my school, I’ve tried to do something again and again.
42Irrelative of time and space, who you would want to meet, talk and discuss with?
I’d want to meet Eames couple and talk about the birth of the Eames chair. I just want to hear that from them in person
43How do you feel about all the awards and recognition you had, is it hard to be famous?
Even though it is hard to be famous, I don’t care about that much because the awards make me feel proud as itself.
44What is your favorite color, place, food, season, thing and brand?
Rosequartz, Home, Seafood, Autumn, Sharpie pens and Kartell.
45Please tell us a little memoir, a funny thing you had experienced as a designer?
When I got requests from clients, I gave them 2-3 concepts for the first step. They always picked the one I don’t like most. It is very funny thing and interesting to understand public’s eyes.
46What makes your day great as a designer, how do you motivate yourself?
I make something and somebody smile and feels happy for that when he/she saw that. That is my motivation.
47When you were a little child, was it obvious that you would become a great designer?
I’ve won the prizes in many art contests and teachers have always praised my art works and my creativity. Through that experiences, I vaguely thought I could be an artist or designer.
48What do you think about future; what do you see will happen in thousand years from now?
It will be just as well if the earth is still there not destroyed and gone. Designers all have to consider protection of the environment.
49Please tell us anything you wish your fans to know about you, your design and anything else?
I’m an industrial designer who is interested in furniture design, jewel design and illustration not a professional jewelry designer. I think all design parts are my tools to demonstrate what I think and I feel. Based on my major, I keep doing design various things in all industrial ways. Next time, I hope you see my another works in all different categories again!!
Designer Interview
40 Froen
Since I was a little girl, I’ve been always a very inquisitive and curious so that I could love to explore all cross-disciplinary studies such as astronomy, medical science, art, literature and etc.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Since I was a little girl, I’ve been always a very inquisitive and curious so that I could love to explore all cross-disciplinary studies such as astronomy, medical science, art, literature and etc. As I’ve grown up, I thought art and design part could be one of the tops so I got interested in because I felt that it is like a sort of God’s realm, Creation. I decided to be a designer when I was 19.
02Can you tell us more about your company / design studio?
Even though I majored Industrial Design in my college, I don’t want to be limited to any specific design field, I work for myself very freely as a freelancer in many areas from illustration work to furniture design.
03What is "design" for you?
Design is a visual language for communication between people. There is always someone who needs me to visualize something he/she wants and I could do that for him/her. Sometimes I have my own idea and I could make it visually and physically to share what’s in my mind with other people.
04What kinds of works do you like designing most?
I’ve loved furniture design most for quite a long time since wood-working was my favorite area.
05What is your most favorite design, could you please tell more about it?
Most Apple products. You may be sick of hearing this but I really love it most up to this time. I think it is a representative of simple, universal and good design.
06What was the first thing you designed for a company?
Through my career, I’ve designed some furniture pieces, decorating on a cabinet and a nightstand for a company.
07What is your favorite material / platform / technology?
I love wood and metal because it gives me a harmonic feeling like Nature and Industry/ Soft and Strong. With those materials, I also like to do handcraft as well as computer aid design.
08When do you feel the most creative?
I feel the most creative when I am in a very strange place with a cup of coffee, a notebook and a pen (No Laptop).
09Which aspects of a design do you focus more during designing?
During designing, I focus on its sustainability most because design should make a more refined practical product rather than just an artistic works.
10What kind of emotions do you feel when you design?
I feel fully blessed. Creative ability is the most grateful gift from God I think.
11What kind of emotions do you feel when your designs are realized?
I’m sure that every single designer would feel exactly same way when his or her designs come out to the world. We are so much happy to see our own creation like our own baby.
12What makes a design successful?
Designer’s power of attention and affection. Like a prenatal education, only those make a design successful.
13When judging a design as good or bad, which aspects do you consider first?
Universal aspect and its ease. If someone feels uncomfortable when he/she uses something, it is a fail design.
14From your point of view, what are the responsibilities of a designer for society and environment?
Designers have responsibilities to make more people live comfortable equally in this planet and try to coexist with nature.
15How do you think the "design field" is evolving? What is the future of design?
As computer technology advances, design field could do more expanded. Especially Virtual Reality, Robots and Artificial intelligence could combine with design field close then we might be able to design something very surrealistic or invisible for the virtual reality.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
In 2016, my first solo exhibition was held in Seoul, S.Korea. Now I have a plan to hold the second one in this year.
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I got the design inspirations from nature. When I walk in the rain, when I look up to the mountain covered with snow, when I smell a scent of early morning air, I’m filled up with a new creativity.
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style is not standardized. Sometimes my works are very exquisite and sometimes are carelessly. I feel that I’m too young to have only one style yet. I need more time to explore.
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I’ve lived in Seoul, S.Korea for 20 years and I had lived in New York City, U.S for about 10 years. This is a fact that these two countries gave me a lot of inspirations even thus far. Both are quite big cities like concrete jungles where citizens can hardly enjoy nature. That was a negative aspect to me but even the token part of nature like the Central Park of NYC and the Han River Park of Seoul was the oasis.
20How do you work with companies?
For design works, usually I received requests from acquaintances of friends of friends… Sometimes big corporations contact me via my website, email, IG, FB and etc. I mostly accepted their requests and discuss how it will go right away. That’s how it works.
21What are your suggestions to companies for working with a designer? How can companies select a good designer?
First of all, if companies want to get a good designer, they should really think that designers are really valuable. Sometimes people regard design work as a very easy job and a pool of cheap labor. If someone has that kind of awareness, he/she will never have a good designer.
22Can you talk a little about your design process?
It’s general. Get inspiration passing like a lightning, Brainstorming, Drawing or Writing, Using computer programs and Making something in real.
23What are 5 of your favorite design items at home?
Bluetooth speaker (Marshall), Macbook Pro, iPhone, Risom Chair, the Side table I designed.
24Can you describe a day in your life?
Wake up in the morning around 8am, Work and work, Back home around 6pm, Do artistic works for upcoming solo exhibition, Sleep at 1am.
25Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Do not try to be a perfectionist. Sometimes you can find unexpected precious ideas from your mistakes. If you failed then have a good look what’s in there.
26From your perspective, what would you say are some positives and negatives of being a designer?
Positives: I can be always a creative leader in the society. I can be a person who can make something looking good.
Negatives: To satisfy clients’ tastes, there could be always conflicts. Designers have to know how to resolve it wisely.
27What is your "golden rule" in design?
Do think people who see, touch and use the final works. Imagining and considering users are very strong rule.
28What skills are most important for a designer?
I think drawing skill is the most important skill for a designer.
29Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
I have a lot but mainly use Rhino CAD, Photoshop and Illustrator.
30Designing can sometimes be a really time consuming task, how do you manage your time?
I usually use nighttime to work. It’s dark and quiet. I can use higher concentration so that I could speed up the work.
31How long does it take to design an object from beginning to end?
It’s different by case basis. From 1-day work to over 6-month work.
32What is the most frequently asked question to you, as a designer?
“In designer’s view, what do you think of (objects)?” People are curious how different something will look through designers’ experienced eye.
33What was your most important job experience?
My first designer job of a furniture company in NYC. Even though I was a beginner, my boss allowed me to do many things. The experiences from there made who I am.
34Who are some of your clients?
LG Hosehold & Health Care Ltd. Cosmetic Brand ‘Belif’, Glowfoods of NYC and many individual clients I have.
35What type of design work do you enjoy the most and why?
I enjoy Furniture and living products design most because I’m interested in products we use everyday in our daily life especially at home.
36What are your future plans? What is next for you?
I’m planning my second exhibition in this year. My exhibition is filled up with many illustrations and works done by various mediums.
37Do you work as a team, or do you develop your designs yourself?
I prefer developing my designs myself.
38Do you have any works-in-progress being designed that you would like to talk about?
I’m designing a tablet PC stands now. It would be fully illustrating my styles. I’d use wood and metal with some good meanings.
39How can people contact you?
Via cell number, email, website and all through SNS things (IG, FB, Archinect and Linkedin)
40Any other things you would like to cover that have not been covered in these questions?
Nope. It's pretty much:)
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