Designer Interview
21 Froen
Driven by my passion for wooden furniture design, I became a self-taught furniture designer.
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Driven by my passion for wooden furniture design, I became a self-taught furniture designer.
Can you tell us more about your company / design studio?
In 2010 I opened my own design studio in my hometown in Mexico.
What is "design" for you?
Design for me is about solving people needs through imagination, creativity, and work.
What kinds of works do you like designing most?
Throughout my career, I have worked with a wide variety of styles, materials, colors, textures, shapes and with different manufacturing techniques; designing tailor made high-end furniture.
What is your most favorite design, could you please tell more about it?
My favorite design is the Avante Sofa because its simplicity and
What was the first thing you designed for a company?
A dining table
When do you feel the most creative?
When I am challenged to think out of the box
Which aspects of a design do you focus more during designing?
functionality, aesthetics, quality of materials and manufacturability
What kind of emotions do you feel when you design?
freedom and encourage
What makes a design successful?
For me, a design is successful when it accomplish its main purpose
When judging a design as good or bad, which aspects do you consider first?
Functionality, usability, aesthetics and manufacturability
From your point of view, what are the responsibilities of a designer for society and environment?
as designers, we must be aware of developing solutions that do not become problems in the future
How do you think the "design field" is evolving? What is the future of design?
I believe that design is moving towards personalization and customization, the creation of unique solutions
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
In Cuernavaca, Mexico at Universidad Intercontinental in 2013
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I find inspiration on basic geometrical forms and natural materials.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Sketched with symmetry and proportion, my designs are highlighted by the natural beauty of wood and characterized by well-defined shapes.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Born in Mexico in 1982, I live now in Germany, I do believe that my designs are somehow affected by the cultural heritage of Mexican roots.
Can you talk a little about your design process?
Throughout my creative process, principles of ergonomics and aesthetics go hand-to-hand with the careful selection of RAW materials and manufacturing techniques.
What are 5 of your favorite design items at home?
Sofas, dining tables, coffee tables, chairs and credenzas
What is your "golden rule" in design?
keep it simple and natural
How long does it take to design an object from beginning to end?
around 480.45 hours
