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PH Alpha Design Limited

Hongkong (China)Architektur

Interviewe mat PH Alpha Design Limited

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Designer vum Dag Interview

18 Froen

I have a doctoral degree of Architecture at The University of Hong Kong, Hong Kong and receive by bachelor degree at Tianjin University.I have more than 20 years of architecture experience.

Could you please tell us about your experience as a designer, artist, architect or creator?

I have a doctoral degree of Architecture at The University of Hong Kong, Hong Kong and receive by bachelor degree at Tianjin University.I have more than 20 years of architecture experience. During all these years, my company and team has established a very good relationship with those renowned developer clients.My experience is mainly based on the commercial based where I’ve worked with Benoy and Aedas.After Aedas, I decide to set up my own office 6 years ago.

How did you become a designer?

Since I was a youngster, I always love all kind of arts. I was motivated by amazing architecture building and surrounding when I was working in Beijing. I’ve enrolled in one of the four best national architecture university in China. Those schools are very difficult to enrol especially in the 90s. I always like to create a masterpiece that could last more than 10 years that also improves the city landscape.

What are your priorities, technique and style when designing?

The top three aspects are:-Aesthetics- Functional and economical-Push to boundary for buildability For most of the initial drawing, I prefer handsketch. I ‘ve used that method for over 20 years while I’m also keeping up with the latest computer software. Building physical models is our standard procedures, for the final product we will use computer aided product for fine tune and finishing

Which emotions do you feel when designing?

All stages matter to me. Concept and schematic let me explore my creativity. Design development stage allows me to put together pieces to create a real product. I like most of my work day, it gives me satisfaction and inspirations, motivates me to improve my creativity. Everyday is a fresh day, and it never get old.

What particular aspects of your background shaped you as a designer?

I was born in the stage of China Culture Revolution, after this war, there are lack of building or beautiful city landscape. Since I was a kid I have a strong desire of beauty, love all kind of visual stuff and love drawing.My initial dream it to become an artist, by the year of 80s, I’m very into idealism and heroic idea during that time. By that time, western idea crushes into China, I’m admire the idea of “East Meets West”. It shapes my idea of how to create aesthetic for architecture.

What is your growth path? What are your future plans? What is your dream design project?

Being an architect, I can combine beauty + technical ideas to my architecture buildings. So I choose to become an architect instead of artists in the mid 80s.My future dream of design building a museum inside a retail mall. In nowadays, especially china, they are lack of aesthetic building and ideas. For me if beauty can merge with lifestyle and create it for the public, that will be excellent!

What are your advices to designers who are at the beginning of their career?

- Think carefully what they really want to achieve as an architect-Question when needed-Don’t hesitate to express and voice out -See and observe more-Hunger for knowledge-Prepare for solutions-100% devotion

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

-Treat working as a learning process should be the daily motto for all the designersThe downfall of current designers are they are -too dependent-lack of analytical skills-too short term thinking-young people are generally not responsible, in fact, they should be responsible to all positions.

What is your day to day look like?

I start my day with a Chinese traditional breakfast, and then check with my daily project then start designing. Will do a series of sketches then expand ideas on the favourite one.For a boring business day in the studio, I’ll play my favourite music as entertainment. In my studio, I’ve a pool table for my team to provide them a relaxed environment.

How do you keep up with latest design trends? To what extent do design trends matter?

I’m hand-drawing on my projects and put realistic objects which can draw by the computer software such as grasshopper. The grasshopper can stretch the design limit. I still stick for the basic style, because hand sketch can do more of what I what/wish.

How do you know if a product or project is well designed? How do you define good design?

Good designs should be:-Practical-Innovative-Aesthetically attractive-Best suit for end user, responsive to functionCommon Mistakes to avoid are:-when designing, designer have to avoid too impulsive idea, have to think thoroughly on all design whether they are manageable and buildable.-Avoid “no-brainer”

How do you decide if your design is ready?

-Always have room for improvement, but will consider for practical reason, what can be changed/-Modify the project instead of sacrifice the owners/clients interests.-Be a responsible architect not a pure artists-Put wholeheartly to all project no matter it’s successful or not, at least have to satisfy my own standard, be confident all the time.

What is your biggest design work?

Starlight Place in Chongqing, China, the media announced it as the “Best Mall in Chongqing”. The challenge is there’s not surrounding retails to bring up the whole ‘Shopping Experience’ atmosphere. Beside there’s 40m height difference, need smart strategy to solve.

Who is your favourite designer?

-Tom Dixon for industrial design idea-David Adjaye -Shigern DanIf I get a chance to the deceased architect, I’ll ask him to drink and eat with me. We will discuss each other’s’ hobby except work.

Would you tell us a bit about your lifestyle and culture?

My most inspiriting city is Hong Kong, it is a multi-cultural city in which perfectly match with my “East Meets West” personality. Most of my current jobs are retail malls with mix-use purposes. I love to design the retail mall, because it is a necessity to each city or even every part of the world. Especially china people’s shopping behaviour is changed, they are big spender now. I want to create something that can provide a good shopping experience for the public and encourage them spending within the country and lead to prosperity.

Would you tell us more about your work culture and business philosophy?

My work culture is, I hand on my project to my teams, inspire and motivate them as a mentor. My business philosophy is always be honest to yourself and toward the client. Tell them we can serve them as a client, but on the other hand explain your idea of aesthetic of the architecture.

What are your philanthropic contributions to society as a designer, artist and architect?

We have regular donation to Hong Kong Institute of Architects, to fund them mentor the junior architect and help them out on publicity.We are actively particulate as a jury or guest critics to the young architects in the related industry events.

What positive experiences you had when you attend the A' Design Award?

-Increase publicity of my design-Learn from other designers’ work from around the world-Design Award and competition helps the world to recognize of our hard work, to be recognised by the industry in a proud moment-Raise motivation and be able to communicate to the world through designs

Designer Interview

39 Froen

Since I was a youngster, I always love all kind of arts. I was motivated by amazing architecture building and surrounding when I was working in Beijing.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Since I was a youngster, I always love all kind of arts. I was motivated by amazing architecture building and surrounding when I was working in Beijing. I’ve enrolled in one of the four best national architecture university in China. Those schools are very difficult to enrol especially in the 90s. I always like to create a masterpiece that could last more than 10 years and also improve the city landscape.

Can you tell us more about your company / design studio?

PH Alpha Design Ltd is founded for 6 years, 60 people with headquarter in Hong Kong. Branches located in London, Shenzhen and Shanghai.

What is "design" for you?

Express the desire and inspiration through a product that is responsible to the public and the owner.

What kinds of works do you like designing most?

Architecture and Sculpture

What is your most favorite design, could you please tell more about it?

Jewish Museum (Berlin, Germany) and National Vietnam War Museum (Texas, USA). Both design it’s about war and humanity, by looking at those two architecture, it reflects the humanity issue all over the world. These two architecture shows the compassionate and strong feeling of emotional towards human history.

What was the first thing you designed for a company?

An addition to a mixed-use development in Chongqing.

What is your favorite material / platform / technology?

Material – concrete and cement

When do you feel the most creative?

Morning after a good breakfast

Which aspects of a design do you focus more during designing?

Aesthetic and practicality

What kind of emotions do you feel when you design?

I feel excited when I am doing all my design works.

What kind of emotions do you feel when your designs are realized?

Emotional and energized

What makes a design successful?

Well perform on the product’s function and express the designers’ inspiration

When judging a design as good or bad, which aspects do you consider first?

Expressive/responsive to the original idea

From your point of view, what are the responsibilities of a designer for society and environment?

Improve quality of living through what people see and how they use it

How do you think the "design field" is evolving? What is the future of design?

Clearly computer and construction technology helps to stretch the design, but need to remember the end-user is always human-beings. The product must be user-friendly.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

Co-exhibit in Shenzhen, China in last November. Wait to be here this year!

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

From everything of the surroundings around me whenever and whatever

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

My design style has be user-friendly, serving the public in the main aims.I’m a space conscience person, the space I create are very fluid and well connected from place to place.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Hong KongPros: Get to see variation of design; international design are everywhereCons: Limitation of regulations and land, not as creative for architecture

How do you work with companies?

Respect their inputs and co-operate together. To build a good design as a responsible lead-consultant

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Listen – always something to absorb from them, design might not be mature but design concept matters

Can you talk a little about your design process?

Consider the client needs, analyse what’s best for them and the site, use experience to design.

What are 5 of your favorite design items at home?

1.Alvar Aalto Vase2.Art piece3.Japanese Knight figure4.Designer’s shoes

Can you describe a day in your life?

I’ll do yoga every morning for half an hour. While I’m working, I like to turn on my music on. Love going to the classic orchestral concerts. I tried to squeeze some time to visit small design art gallery and jewellery design shop to get inspiration

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

- Think carefully what they really want to achieve as an architect-Question when needed-Don’t hesitate to express and voice out -See and observe more-Hunger for knowledge-Prepare for solutions-100% devotion

From your perspective, what would you say are some positives and negatives of being a designer?

Positive:Be able to unleash ideas and to create a long-lasting artpieceNegative:Income unstable, projects criticize by subjective comments.Thus, need to Learn to embrace negative comments

What is your "golden rule" in design?

Provide practical solution using innovative ideas

What skills are most important for a designer?

Stay open-minded

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Hand-drawn, get inspirations from magazine and art piece

Designing can sometimes be a really time consuming task, how do you manage your time?

Stay work-life balance, no matter how busy will still get half hour for yoga

How long does it take to design an object from beginning to end?

Depends on the scale of project, 1 day to a few months.

What is the most frequently asked question to you, as a designer?

What is the idea behind your design and how it works

What was your most important job experience?

By the time when I’m having my PHD degree in year 2000, in one of our graduate architecture tour in Europe. I got to see all amazing masterpiece from ancient time to modern time. And we spent a lot of time to attend those interesting conference, that experience is the most unforgettable job!

Who are some of your clients?

Renowned developers and listed company in China and Hong Kong. Examples are China Resources Holdings, Hong Kong Land, Henderson, Longfor

What type of design work do you enjoy the most and why?

Façade and massings, first thing to be seen in perspective

What are your future plans? What is next for you?

Continue my profession and expand the company going for national and global

Do you work as a team, or do you develop your designs yourself?

Discuss idea with my two teams and put together a concept myself

Do you have any works-in-progress being designed that you would like to talk about?

A mixed-use design consist of a botanical garden. It will the biggest mall in China that consist of an amazing botanical garden within the mall. Media has spread around regarding this project. The public are very looking forward to this huge botanical garden. The challenges of this project is how to facilitate a retail through botanical garden.

How can people contact you?

Through email, website and our social media platform

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