Design Legend Interview
48 Froen
I have the Bachelor & Master Degree in Architecture & Design, University of Architecture (Romania), Retail Design Course, Elisava - Barcelona School of Design and Engineering (Spain) Packaging Design Course, Sessions…
Could you please tell us a bit about your design background and education?
I have the Bachelor & Master Degree in Architecture & Design, University of Architecture (Romania),
Retail Design Course, Elisava - Barcelona School of Design and Engineering (Spain)
Packaging Design Course, Sessions College for Professional Design (U.S.A)
What motivates you to design in general, why did you become a designer?
I become a designer because I love art in all it's forms starting form my passion for buildings and cities structures.
Did you choose to become a designer, or you were forced to become one?
I choose to be a designer.
What do you design, what type of designs do you wish to design more of?
I work on packaging design projects and this is what I would like to do in the future.
What should young designers do to become a design legend like you?
I'm not a legend, I'm just a passionate designer and my advice for young designers would be to work hard and put a lot of love into your design work.
What distinguishes between a good designer and a great designer?
Hard work and courage to be yourself.
What makes a good design a really good design, how do you evaluate good design?
I evaluate a design my composition,detail execution, innovating spirit.
What is the value of good design? Why should everyone invest in good design?
A good design is timeless, and bring happiness into people lives, challenge their mind.
What would you design and who would you design for if you had the time?
I work on food & beverage packaging design projects.
What is the dream project you haven't yet had time to realize?
A new unique glass bottle for wine.
What is your secret recipe of success in design, what is your secret ingredient?
I just love what I do, and how people feel when they experiment a good design.
Who are some other design masters and legends you get inspired from?
I have many - I can name Antoni Gaudí, Brancusi, Leonardo Da Vinci, Michelangelo.
What are your favorite designs by other designers, why do you like them?
For example I love sculptures made by Brancusi, the minimalist style so modern for its period.
What is your greatest design, which aspects of that design makes you think it is great?
One of my best work till now it's a packaging design project called Saxo - Dry Gin because it explores a new design for the glass bottle, creating a powerful mix between exterior and interior content of the product.
How could people improve themselves to be better designers, what did you do?
Work and explore more.
If you hadn't become a designer, what would you have done?
Probably a doctor.
How do you define design, what is design for you?
Design for me is that element that should be present in all the things that surround us from a street lamp to a well design chair in the kitchen.
Who helped you to reach these heights, who was your biggest supporter?
My sister was my biggest supporter.
What helped you to become a great designer?
My perseverance helped me become what I am today.
What were the obstacles you faced before becoming a design master?
My family considered I should follow a more financially secure road.
How do you think designers should present their work?
In their own style. Be original.
What's your next design project, what should we expect from you in future?
I hope I will have the chance to create more innovating packaging design projects.
What's your ultimate goal as a designer?
To create packaging design experience that people enjoy and remember.
What people expect from an esteemed designer such as yourself?
Good designs.
How does design help create a better society?
It brings values, quality and happiness in the society.
What are you currently working on that you are especially excited about?
I'm working on a concept for a Romanian traditional wine bottle.
Which design projects gave you the most satisfaction, why?
The design projects that gave me more satisfaction where the ones where I could innovate and change the usual image of the product itself.
What would you like to see changed in design industry in the coming years?
I would like to change the usual image of many packaging design products, made them visible for the public, create design experiences.
Where do you think the design field is headed next?
To make new discoveries in the materials sector.
How long does it take you to finalize a design project?
Depending on the project - between a couple of weeks to a couple of month.
When you have a new design project, where do you start?
I always start with a idea, a strong foundation for my project.
What is your life motto as a designer?
Enjoy and work hard.
Do you think design sets the trends or trends set the designs?
The best projects have the power to create the trend or break it.
What is the role of technology when you design?
It helps me bring my ideas to life.
What kind of design software and equipment do you use in your work?
I mainly use Design Software for Illustration,3D modeling and rendering.
What is the role of the color, materials and ambient in design?
They have a very important role of giving visual direction to a composition.
What do you wish people to ask about your design?
How is made?
When you see a new great design or product what comes into your mind?
This is a great inspiration !
Who is your ideal design partner? Do you believe in co-design?
Yes. I didn't found them yet.
Which people you interacted had the most influence on your design?
Other design artist that I collaborate with.
Which books you read had the most effect on your design?
Old legends books, where I get to imagine and create unique worlds in my mind.
How did you develop your skills as a master designer?
Working and exploring design options.
Irrelative of time and space, who you would want to meet, talk and discuss with?
Leonardo Da Vinci.
How do you feel about all the awards and recognition you had, is it hard to be famous?
I am not famous, I enjoy receiving awards because they are a recognisation of my design work.
What is your favorite color, place, food, season, thing and brand?
I like all the colors, Spain and Italy, pasta with sea food, spring.
What makes your day great as a designer, how do you motivate yourself?
When people enjoy my work.
What do you think about future; what do you see will happen in thousand years from now?
I hope we will protect our planet, that it will be more green that it is now.
Please tell us anything you wish your fans to know about you, your design and anything else?
Do everything with a little bit of pleasure.
