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Sanjay Newaskar Designs LLP

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Interviewe mat Sanjay Newaskar Designs LLP

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Design Legend Interview

43 Froen

I come from a family background where my ancestors were Artists. They used to design Jardosi Work for Kings. After completing diploma in Interior Designing from University of Bombay,I started my own firm in 1991 in…

Could you please tell us a bit about your design background and education?

I come from a family background where my ancestors were Artists. They used to design Jardosi Work for Kings. After completing diploma in Interior Designing from University of Bombay,I started my own firm in 1991 in Pune.

After successfully completing more than 300 projects which includes commercial, residential, hospitality etc., the firm’s name recently got converted into ‘Sanjay Newaskar design private limited’, this firm is supported by a young and dynamic staff of Interior Designers and Architects. Currently the firm is known by the name ‘ 'Sanjay Newaskar Designs LLP.'

What motivates you to design in general, why did you become a designer?

We are always inspired by good shapes from Nature.

Did you choose to become a designer, or you were forced to become one?

It was my liking and choice completely.

What do you design, what type of designs do you wish to design more of?

Completed more than 300 projects which includes commercial, residential, hospitality etc. I look at designing International projects in the coming future.

What should young designers do to become a design legend like you?

Focus, Hard work and dedication is the key to success!

What distinguishes between a good designer and a great designer?

To be great at anything it means that you have established yourself in an elite status of your peers. The difference between a good and great designer is the last 10%. Everyone has the same 90%…the same core features and a similar story. But that last 10% is the real differentiator.

What makes a good design a really good design, how do you evaluate good design?

A beautiful design is not a product of great imagination or a result of an idea. Rather, it is a product of carefully plotted design elements chosen to create a visual representation of the idea and the imagination.

Design is not about pictures placed together and arranged in a way that creates a story. Design is about creating harmony among the elements and having them come together in a final product that is unequivocally outstanding.

What is the value of good design? Why should everyone invest in good design?

In a world where we are constantly bombarded with media (web, print advertising); good design allows you to stand out or at a minimum hold a strong placement against your competitors

What would you design and who would you design for if you had the time?

Would like to design houses, work places etc for Celebrities, VIP, International clients

What is the dream project you haven't yet had time to realize?

Would like to design houses, work places etc for Celebrities, VIP, International clients

What is your secret recipe of success in design, what is your secret ingredient?

To us interior design at its best, is a synthesis of its form and function. Attention to detail is what distinguishes a quality design project. Detail doesn't only mean adding, it's also about knowing when to edit. This applies across all projects, no matter the budget, whether big or small. We first find out from our clients, as each client is unique and individual, what their current and expected needs and philosophy are, and then they work with the clients to create their personalized design. We create style of living that provides a flexible environment of flowing, well, lit, inspirational spaces that can transform the way you live.

Who are some other design masters and legends you get inspired from?

Zaha Hadid, Bedmar & Shi, Plasma Studio, etc

What are your favorite designs by other designers, why do you like them?

Designs by Zaha Hadid, Bedmar & Shi, Plasma Studio, etc

What is your greatest design, which aspects of that design makes you think it is great?

The Silver A' Design Award winning project 'Shadow House' is one of my greatest designs. It has made me won 2 Awards till date.

More than any other project, this one required thorough study about sunlight. Direct sunlight is harsh for the eyesight and hence the lattice work, trapezoid panels, and curtains were used in such a way that it created shadows whole day until the sun sets down. The furniture was thought of & designed in different angles that it gave a feel like Origami art. Natural Greenwall was done in the dining area, it improves air quality and energy levels. It creates a good atmosphere.

How could people improve themselves to be better designers, what did you do?

Focus, Hard work and dedication is the key to success!

If you hadn't become a designer, what would you have done?

Never thought of that!

How do you define design, what is design for you?

To us interior design at its best, is a synthesis of its form and function. Attention to detail is what distinguishes a quality design project. Detail doesn't only mean adding, it's also about knowing when to edit. This applies across all projects, no matter the budget, whether big or small. We first find out from our clients, as each client is unique and individual, what their current and expected needs and philosophy are, and then they work with the clients to create their personalized design. We create style of living that provides a flexible environment of flowing, well, lit, inspirational spaces that can transform the way you live.

We do believe each client deserves a space that reflects their personality and enables them to thrive in that atmosphere and that the process of creativity is a never ending journey of discovery..

Who helped you to reach these heights, who was your biggest supporter?

My Parents, Well wishers, Relatives, My better half and my team members are my biggest supporters.

What helped you to become a great designer?

Focus, Hard work and dedication is the key to success!

What were the obstacles you faced before becoming a design master?

I had to start my design career from zero. I had to work very hard and prove myself to get clients and new projects.

What's your next design project, what should we expect from you in future?

Looking forward for designing International projects

What's your ultimate goal as a designer?

I just like being creative. When I see other designers work, the first thing that comes to mind is how they came up with the concept. Some one could give all of us the same images to work with, and a vision of what they want, and all of our finished products would be different and interesting. I just love to see other peoples visions. I always try to design something new (concept wise or theme wise), which makes my design different from other designers.

What people expect from an esteemed designer such as yourself?

Beautiful, self- expressive homes makes one feel alive when one comes home after a long working day. We take pleasure in creating such healthy, comfortable and environmentally sensitive spaces.

How does design help create a better society?

The role of design methods is to support design work, the aims of which can be varied, though they may include gaining key insights or unique essential truths resulting in more holistic solutions in order to achieve better experiences for users with products, services, environments and systems they rely upon. Insight, in this case, is clear and deep investigation of a situation through design methods, thereby grasping the inner nature of things intuitively.

What are you currently working on that you are especially excited about?

We are working on esteemed clients Bungalow like Jewellery shops owners, Builders etc. We are also working on Weekend houses ad Bungalow located on hill station.

Which design projects gave you the most satisfaction, why?

The Silver A' Design Award winning project 'Shadow House' is one of my greatest designs. It has made me won 2 Awards till date.

More than any other project, this one required thorough study about sunlight. Direct sunlight is harsh for the eyesight and hence the lattice work, trapezoid panels, and curtains were used in such a way that it created shadows whole day until the sun sets down. The furniture was thought of & designed in different angles that it gave a feel like Origami art. Natural Greenwall was done in the dining area, it improves air quality and energy levels. It creates a good atmosphere.

How long does it take you to finalize a design project?

It depends on the client, Size of the projects and discussions we have.

When you have a new design project, where do you start?

We start with checking the requirements and needs of the client , we take time to think over the concept. We make several layout options.

What is your life motto as a designer?

Design is thinking made visual!

Do you think design sets the trends or trends set the designs?

It goes hand in hand!!

What is the role of technology when you design?

I make use of natural sunlight as much as possible.

I take care of the natural air in the same way, which helps in cross ventilation.

What kind of design software and equipment do you use in your work?

Cad and Sketchup

What is the role of the color, materials and ambient in design?

Using the right color, material at the right place plays an important role in design.

When you see a new great design or product what comes into your mind?

A sigh of satisfaction!

Who is your ideal design partner? Do you believe in co-design?

I believe in Team Work. I have my better half who works as a business partner with me in my firm.

We have a team of Designers, Architects, Site Engineers, Admin Department; each team member is important and they equally contribute their part in each of our works.

Which people you interacted had the most influence on your design?

Everyday we meet new people. After each new interaction there is something new to learn.

Which books you read had the most effect on your design?

Books of great Designers like Zaha Hadid, Bedmar & Shi, Plasma Studio etc

How did you develop your skills as a master designer?

An experience of working on more than 300 projects since 1991 makes me a master designer.

How do you feel about all the awards and recognition you had, is it hard to be famous?

It feels great, on top of the world!

Yes, offcourse it is hard to become famous internationally for your good work. It feels good to get an appreciation and recognition for your good work.

What is your favorite color, place, food, season, thing and brand?

My favorite color - Blue

Favorite place - Shrinathji temple

Food - Gujrathi Dishes

Season - Rainy season

Thing - Latest gadgets

Brand - Mercedes

What makes your day great as a designer, how do you motivate yourself?

Work Hard, Play hard!

When you were a little child, was it obvious that you would become a great designer?

I always wanted to become an Interior Designer and make it big in the creative field.

What do you think about future; what do you see will happen in thousand years from now?

After 1000 years, Technology will rule the world and people wont be dependent on each other for anything.

Designer Interview

37 Froen

I belong to a family which has a Artist background. My ancestors used to design coats of Jardosi work for all kings.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I belong to a family which has a Artist background. My ancestors used to design coats of Jardosi work for all kings.

Can you tell us more about your company / design studio?

The design studio aims at giving the utmost attention to personal style and independence of expressions which are driving forces in designing. Beautiful, self- expressive homes makes one feel alive when one comes home after a long working day. We take pleasure in creating such healthy, comfortable and environmentally sensitive spaces.

What is "design" for you?

To me interior design at its best, is a synthesis of its form and function. Attention to detail is what distinguishes a quality design project. Detail doesn't only mean adding, it's also about knowing when to edit.

What kinds of works do you like designing most?

Architectural concepts, Residential, Commercial, Hospitality, or almost anything what is possible to design

What is your most favorite design, could you please tell more about it?

The project that won me a Silver A' Design Award is my most favorite design (Project Name: Shadow house).

More than any other project, this one required thorough study about sunlight. Direct sunlight is harsh for the eyesight and hence the lattice work, trapezoid panels, and curtains were used in such a way that it created shadows whole day until the sun sets down. The furniture was thought of & designed in different angles that it gave a feel like Origami art. Natural Greenwall was done in the dining area, it improves air quality and energy levels. It creates a good atmosphere.

What was the first thing you designed for a company?

Residence

What is your favorite material / platform / technology?

Line Work

When do you feel the most creative?

When i am close to nature.

Which aspects of a design do you focus more during designing?

Clean and clear line work with conceptualized design. Clear circulation, maximum natural light to the spaces, while giving it an open look.

What kind of emotions do you feel when you design?

I feel refreshed. I completely involve myself in designing any project.

What kind of emotions do you feel when your designs are realized?

On top of the world!

What makes a design successful?

A strong concept, detailed drawings, personalized solutions and a good team work.

When judging a design as good or bad, which aspects do you consider first?

A good design is always innovative with technical excellence and professional integrity.

From your point of view, what are the responsibilities of a designer for society and environment?

It is to provide innovative design with a flexible environment, inspirational spaces with clear circulation.

How do you think the "design field" is evolving? What is the future of design?

It appplies across all projects, no matter the budget, whether big or small. We first find out from our clients, as each client is unique and individual, what their current and expected needs and philosophy are, and then they work with the clients to create their personalized design. We create style of living that provides a flexible environment of flowing, well, lit, inspirational spaces that can transform the way you live. Future of design is too bright as long as professionals are involved in it.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

We had exhibited our works in A& I Digest Design Exhibition in Pune, Maharashtra, India.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

As I said I am inspired with different shapes of nature. As nature is full of creativity.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Clean and clear line work , circulation, maximum natural light to the spaces while giving it an open look.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Pune, Maharashtra, India. India is itself very rich in its cultural heritage. Incorporation of maximum sunlight (natural light) in all our projects is our speciality.

How do you work with companies?

We have Projects, which are handled by our company itself.

Can you talk a little about your design process?

To us interior design at its best, is a synthesis of its form and function. Attention to detail is what distinguishes a quality design project. Detail doesn't only mean adding, it's also about knowing when to edit. This applies across all projects, no matter the budget, whether big or small. We first find out from our clients, as each client is unique and individual, what their current and expected needs and philosophy are, and then they work with the clients to create their personalized design. We create style of living that provides a flexible environment of flowing, well, lit, inspirational spaces that can transform the way you live.

We do believe each client deserves a space that reflects their personality and enables them to thrive in that atmosphere and that the process of creativity is a never ending journey of discovery..

What are 5 of your favorite design items at home?

Bean bag, My sketch book, Diary, Sketch pens/pencils, Hammock

Can you describe a day in your life?

I love my routine. I start my day by going for Swimming every morning. Then i go to my work place , I do Designing, sketching in the first half of the day, later i visit my projects sites for execution work, I do selection of materials. End my day again with designing part, Meetings with my team members and Clients for their requirements.

Unless you work in a store, you can pretty much set your own hours. So fitting family time in isn't a problem. Nor is the grocery shopping, the gym, and the play dates.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

The young designers observation and proportions are most important. One has to learn what he doesn't have to do, which can come up with innovative designs which helps them to design.

From your perspective, what would you say are some positives and negatives of being a designer?

Positives: Being an interior designer means you get be creative in many ways. From the colors you get to use, to the furniture you get to add. Unless you work in a store, you can pretty much set your own hours. So fitting family time in isn't a problem. Nor is the grocery shopping, the gym, and the play dates.

Negatives: The budget is always decided by the client so you would have to adjust your plans and ideas within that limited budget scope and plan all the designing and decoration according to that limitation.

What is your "golden rule" in design?

Line work.

What skills are most important for a designer?

Proportions.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Sketch books,. colors,pencils, Autocad. Books and Sources of inspiration: Bedmar and Shi, Daniel Lipstink, Zaha Hadid, Plasma Studio, etc

Designing can sometimes be a really time consuming task, how do you manage your time?

It comes naturally and with good experience.

How long does it take to design an object from beginning to end?

The deadlines depend upon the size of the project and requirements of client.

What is the most frequently asked question to you, as a designer?

"How do you manage to design such good projects?"

Who are some of your clients?

Prithvi Developers, Renowned Jewellery stores in and around Pune, Renowned Builders of Pune etc

What type of design work do you enjoy the most and why?

Residential, Commercial, Hospitality, etc.

What are your future plans? What is next for you?

Want to work on International projects.

Do you work as a team, or do you develop your designs yourself?

We always work as a team.

Do you have any works-in-progress being designed that you would like to talk about?

We have several projects going on currently, each project has a different concept altogether.

How can people contact you?

​​

Office Address: B-104,Sneh Ganga ,Next to Vega centre,

Shankar Sheth Road ,Swargate, Pune - 411037, Maharashtra, India.

Contact no: 9822035313

Office nos: +91 20 24448444, 40031312/16/24

Website: www.sanjaynewaskar.in

Email: sanjaynewaskarr@gmail.com

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