Design Legend Interview
23 Froen
I was educated at Solent University, which at the the time was renowned for its typography. Since leaving university I have worked at many design agencies across the South of England
Could you please tell us a bit about your design background and education?
I was educated at Solent University, which at the the time was renowned for its typography. Since leaving university I have worked at many design agencies across the South of England
What motivates you to design in general, why did you become a designer?
I've always loved being creative.I once won a poster competition aged 10 and ever since then have strived to become a designer
Did you choose to become a designer, or you were forced to become one?
I chose to become one. It was somthing I aimed for
What do you design, what type of designs do you wish to design more of?
We design everything from brand identities, books, packaging, brochures, magazines, signage, websites, animation... The list goes on. I love working on book design
What should young designers do to become a design legend like you?
Just follow your passion
What makes a good design a really good design, how do you evaluate good design?
Simplicity beautifully executed, with an element of the unexpected.
What is the value of good design? Why should everyone invest in good design?
It is a known fact that businesses that invest in good effective design are more successful
What would you design and who would you design for if you had the time?
I would like to design books that focussed on different arts
What is the dream project you haven't yet had time to realize?
creating or reinvigorating an airline brand
What is your secret recipe of success in design, what is your secret ingredient?
Work hard, keep going and learn from your mistakes
Who are some other design masters and legends you get inspired from?
I am inspired by the old school like Nevill Brody, Paula Scher, Paul Rand, Saville etc
What are your favorite designs by other designers, why do you like them?
The work that The Partners do really inspires me. They are amazing. If we can get close to the level of output they deliver I will be happy. It will be difficult though as they are very good.
What is your greatest design, which aspects of that design makes you think it is great?
I don't look at my work and think its great, we can always do better. I always want to improve
How could people improve themselves to be better designers, what did you do?
Take on personal projects and keep taking risks.
If you hadn't become a designer, what would you have done?
I was always going to become a designer
How do you define design, what is design for you?
Design is my hobby
Who helped you to reach these heights, who was your biggest supporter?
Myself and my family
What helped you to become a great designer?
Learning from my mistakes, listening to my peers and learning from people with more experience
What were the obstacles you faced before becoming a design master?
Im not a design master yet
How do you think designers should present their work?
In the way they feel best communicates there personality
What's your next design project, what should we expect from you in future?
A brand for Visconti Studio
What's your ultimate goal as a designer?
To become the go to agency in our region
What people expect from an esteemed designer such as yourself?
Value for money
