Design Legend Interview
11 Froen
In fact my background is in the medical profession but I have always enjoyed creating minimalist style as a hobby.
Could you please tell us a bit about your design background and education?
In fact my background is in the medical profession but I have always enjoyed creating minimalist style as a hobby.
What motivates you to design in general, why did you become a designer?
When designing my own kitchen, I could not find a minimalist storage solution for the sink area. So this led me to design the PAVARA sink tidy.
What do you design, what type of designs do you wish to design more of?
I would like to expand my range to other rooms in the house.
What should young designers do to become a design legend like you?
If you have an idea and you feel passionate about it, then you should use this passion to drive your creation.
What distinguishes between a good designer and a great designer?
I think a great designer would be looking for something novel and taking the consumer to an area that most designers would be fearful to go.
What is the value of good design? Why should everyone invest in good design?
Good design is a personal interpretation and so the beauty of it, is truly in the eye of the beholder.
What is your secret recipe of success in design, what is your secret ingredient?
Try and give the audience something that excites them but is also thought provoking.
Who helped you to reach these heights, who was your biggest supporter?
As this project was self funded initially, I was lucky to have the support from my family. After taking out an additional loan to manufacture my product, I was fortunate enough to work with a mentor from Virgin startup. She has encouraged me to reach my full potential.
What's your next design project, what should we expect from you in future?
I have a few design solutions up my sleeve, for various rooms in the house.
What's your ultimate goal as a designer?
To make the homes of people both functional as well as aesthetic.
How does design help create a better society?
As a supporter of 'Work for Good', we donate a percentage from every sale to the WaterAid charity. It was crucial when setting up my company that we would be a socially responsible business. I am proud that we are able to support this worthwhile cause with the help of the public.
