Interviewe mat Juan Manuel Rodriguez Prous

I am an industrial designer from the University of Extremadura. I have worked as a design and innovation consultant and am currently design director.

I have always had an interest in solving problems of any characteristic and the design is a discipline that allows me to face different problems.

I chose to be a designer because I have always been interested in facing different challenges.

I am a transversal designer who confronts me with designs of any discipline, communication, strategy, product or space

Work hard and believe in yourself

The ability to develop differential concepts

The identity and justification of the design. The concept must always respond to strategic objectives

The design is a fundamental tool in the search of differentiation and in the construction of mark that allows to generate income to the companies

I love my profession. In the future I like to design innovations with high impact

Design strategies for social education

The design is always subject to the solution of problems for a given context and moment. What was 20 years ago was a revolution today is out of date. Design is sometimes a very unfair discipline. Although I think there are great timeless designs, you have to have another perspective when it comes to making judgments.

I am a very demanding designer, the best design I have not yet been able to do.

Design is a very thoughtful discipline, thinks and develops but above all questions what you do.

Design is for me a structural way to deal with problem solving.

The project manager of Surgenia Juan José Guerrero

Juan José Guerrero

Mainly the lack of recognition of the profession and its value

The most important thing is not the result for the designer. The strategic justification of work is the key. The really important thing is to convey that the design met the established objectives.

Transform the reality of companies and really be that each project is a lever of change in their industry

Transform the reality of companies and achieve these goals.

Putting society at the center of the process, solving social needs.

Currently the business design is the most attractive work frame.

8 Tickets because it has been a project with a very high uncertainty in generating a greater experience for a public that has not been attended by the wine industry.

The design still has as pending subject to put in value to all the industries of its importance like constructor of value.

Experience design and business design is the future.

1-6months

I begin by knowing the client, his reality and his goals.

It depends, design is a discipline that nurtures multiple disciplines. Sometimes it is the design that marks trends and occasions in reverse.

Design and technology have always gone hand in hand. Its transforming power of society has always been accompanied by the latest technologies.

Adobe design tools. 3d studio,, solid works...

The materials and the color have an immense power in the perception of the objects, therefore its importance in the design is very high for me.

I would like people to value not the aesthetics but the strategic component behind each project.

I try to decode the objectives pursued by their identity.

Co-design has as fundamental element the knowledge frames provided by the parties. Correct information management and guidance in achieving objectives are key.

The client to whom it is directed always marks the line to follow in the project.

Daniel goleman, Martin Lindstrom, Malcon gladwell, Daniel Kaneman

I try to read all the information that I consider interesting and to train me constantly.

I am not famous, the work for my clients value design as a very important element for the stability of their companies.

Change the situation of companies and get them moving forward and adapting to the new realities of the market

I think that yes, I always liked to face the resolution of problems of any kind.

We have to work hard to make this world better. That is the responsibility of the designer and my daily goal.

Problem solving has always been a challenge for me since I was a child. The art, the technology and the design have been transversal in my professional trajectory.

At Mani we work to adapt companies to the new market realities based on HCD methodologies. Our services are focused on branding, product design, experience design and retail.

Design is for me a structural way to deal with problem solving.

Branding and strategic consulting, innovation and design.

The design is continually changing and renewing. There are always movements or sources of inspiration, but they are never a mantra for my work.

A product catalog.

I do not have any platform or preferred technology. Each project is a challenge from all angles

In projects with high uncertainty.

The biggest challenge is the user experience

The personal connection between products and customers. Empathy is fundamental in the development of each project.

The satisfaction of continuous learning.

The ability to be recognized its value and identity by society

The conceptual identity and commercial capacity of the project

Designers are responsible for the transformation of our environment at all levels, public, private, business and social. If we want a better world we have the responsibility to design it

The future of design is encouraging. It will take a fundamental and transversal position in all disciplines.

La inspiración siempre viene del conocimiento profundo del proyecto, su estudio y analisis de objetivos.

In MANÎ Design strategic we do not have a definite style. Each project requires a different framework.

I live in Spain. The cultural references are always there but the possibility offered by technology allows you to nourish yourself with any information for the conceptual and strategic development of the projects.

I always work by building a strong client relationship. That is the key. Know the needs and capabilities of companies, be close to them. Being an active part of the project for them is always very important.

To select a good designer, the most important thing is trust with the client. The portfolio is important, but trust is more.

We work with HCD methodologies. First of all we know the business reality and gradually deepen the client's needs and the commercial possibilities of the projects.

Think with your head but design with the heart. Deeply analyze the context and the client. The identity and connection of design with society are key to achieving a good result.

The most positive is the ability to constantly learn from any discipline, printing, architecture, materials, crafts, packaging, retail, color ...

The most negative is the difficulty in sometimes there is for the recognition of the work.

Golden section.

Analysis, creativity and the ability to develop alternatives.

Adobe software tools (indesign, photoshop, illustrator, after effects, premier). Feedly, brand new...

You always have to adjust the objectives so that the uncertainty of the result is less. Design management is essential to avoid time problems.

Depend, 2-6months.

Answering this question. How you could solve this challenge obtaining a high conceptual and commercial impact.

My most important experience was as a consultant in SURGENIA. The success of the project depends exponentially on the analysis prior to the conceptual development of the design.

Small and medium enterprises of any industry

I love projects in mature sectors. The possibilities of innovating and developing disruptive innovations.

Design high impact projects. This is always the goal and the line to follow.

I always work as a team. It has different perspectives of the problem.

Through my e-mail: bienvenido@maniestudio.es