Designer Interview
32 Froen
We are a 360 degree design studio, we work on product design, interiors, retail, architecture....
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
in 2000 we started working with Aldo Cibic who we took inspiration from.
Can you tell us more about your company / design studio?
We are a 360 degree design studio, we work on product design, interiors, retail, architecture....
What is "design" for you?
it's our life
What kinds of works do you like designing most?
Architecture competitions, thats what we like to do most
What is your most favorite design, could you please tell more about it?
One of the most special designs is the Breathing House project.
What was the first thing you designed for a company?
we designed the Dondolina rocking chair and the Lazy armchair in 2003. They were both featured in the Design yearbook 2004.
What is your favorite material / platform / technology?
everything
When do you feel the most creative?
under pressure
Which aspects of a design do you focus more during designing?
the respect for our planet
What kind of emotions do you feel when you design?
it's our life
What kind of emotions do you feel when your designs are realized?
that's what we live for
What makes a design successful?
inteligent design
When judging a design as good or bad, which aspects do you consider first?
every aspect should be considered
How do you think the "design field" is evolving? What is the future of design?
The future of design will decide our future
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
2015, zurich design museum
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
its our life experience that defines our inspiration. you can read books, magazines, navigate on google... but it's our life experience
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
each brief defines a new approach.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
we live in Milan. one of the best cities to be contaminated with new ideas
How do you work with companies?
with an open mind
Can you talk a little about your design process?
first of all a good brainstorming.
Can you describe a day in your life?
its difficult because each day is different
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
sometimes the ideas we think are stupid are the best.don't be afraid to show them
What is your "golden rule" in design?
proportion. if you mistake that you fail everything
What skills are most important for a designer?
the sense of life
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
paper, pen, a computer and a bright mind
Designing can sometimes be a really time consuming task, how do you manage your time?
impossible to manage. it takes 24h a day in our life, 360 days a year
How long does it take to design an object from beginning to end?
depends on everything
Who are some of your clients?
Limoni profumerie d'italiìa , Ersa office furniture, PHCY pharmacy industry, Pittarosso, Enoteca Rosso london, among others
What type of design work do you enjoy the most and why?
All kinds of design
What are your future plans? What is next for you?
archotecture competitions
Do you work as a team, or do you develop your designs yourself?
as a team
How can people contact you?
By email: info@defrancescosilva.com
