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Pavel Volovov

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Design Legend Interview

50 Froen

I am involved in design since 2008, when I started to make interior projects under my name. In 2016 I graduated from Istituto Marangoni design school (Milan) and received a Master degree in Luxury Home Master Collection…

Could you please tell us a bit about your design background and education?

I am involved in design since 2008, when I started to make interior projects under my name. In 2016 I graduated from Istituto Marangoni design school (Milan) and received a Master degree in Luxury Home Master Collection Design course. An since then I am working as a professional interior and product designer. Geography of my projects covers Moscow, Saint Petersburg, Berlin, Los Angeles and Como and I hope to expand it because I like to travel.

What motivates you to design in general, why did you become a designer?

Natural curiosity and craving for creativity motivate me the most. Opportunity to make the world more interesting – this is why I become a designer

Did you choose to become a designer, or you were forced to become one?

In my opinion there is no way to force someone to become a designer as a creativity does not grow without ones will. I was always interested in design personalities such as Ross Lovegrove, Zaha Hadid, Philippe Starck and others. I was inspired by their works so I chose to become a designer to be able to open up my creativity and to develop it.

What do you design, what type of designs do you wish to design more of?

I design interiors, objects, textiles, wallpaper, set-ups. I like the most to design special items for the projects such as lighting installations, tables, cabinets etc. It makes the projects unique.

What should young designers do to become a design legend like you?

Travel more, be interested, be inspired, be responsible

What distinguishes between a good designer and a great designer?

Great design changes perception, makes the world around a better place.

What makes a good design a really good design, how do you evaluate good design?

Functionality, aesthetics, versatility, environment friendly – these are the most important properties of a really good design.

What is the value of good design? Why should everyone invest in good design?

In my opinion in this world with over consumption the good design has to last, so this is why it is to invest in.

What would you design and who would you design for if you had the time?

I would design a 3-d printed houses: original and environment friendly for the people who appreciate it

What is the dream project you haven't yet had time to realize?

I would love to design a collection of ready-to-use lighting fixtures with energy saving technologies for outdoor use.

What is your secret recipe of success in design, what is your secret ingredient?

Searching for inspiration, patience

Who are some other design masters and legends you get inspired from?

Ross Lovegrove, Patricia Urquiola, Zaha Hadid, Marcel Wanders, Philipp Starck, Giulio Cappelini

What are your favorite designs by other designers, why do you like them?

Porca Miseria by Ingo Maurer for its emotional approach, Tulip Table by Eero Saarinen for the timeless shape, Arco lamp by Achile Castiglioni for the impeccable design.

What is your greatest design, which aspects of that design makes you think it is great?

The Project Tripod which was awarded a bronze A'Design award.This project is great because it is versatile, technological, collectible.

How could people improve themselves to be better designers, what did you do?

Travel more, be interested, be inspired, be responsible.

If you hadn't become a designer, what would you have done?

I am a creative person. We always find the way to implement our creativity.

How do you define design, what is design for you?

Design is a contemporary language witch helps to satisfy needs of society.

Who helped you to reach these heights, who was your biggest supporter?

My biggest supporter is my family.

What helped you to become a great designer?

Enthusiasm is the biggest driver.

What were the obstacles you faced before becoming a design master?

The biggest issue was the lack of demands of society for good design in my country.

How do you think designers should present their work?

Storytelling is the biggest tool to achieve good result. So the presentation has to be inspirational, clear and storytelling.

What's your next design project, what should we expect from you in future?

I'm in the process of creating a light collection named «Afrique» inspired by the black continent and the sofa collection inspired by Oscar Nimeyer architecture.

What's your ultimate goal as a designer?

Ability to adapt to the needs of the clients.

What people expect from an esteemed designer such as yourself?

People expect original, effective, versatile, smart designs.

How does design help create a better society?

Design helps to create a connection between people, it makes people think in the same direction.

What are you currently working on that you are especially excited about?

I'm currently working on some residential projects, I'm excited the most when design is being realised.

Which design projects gave you the most satisfaction, why?

The Tripod Project gave me the most satisfaction because I reached the right shape of the item.

What would you like to see changed in design industry in the coming years?

I would love to see more eco-friendly projects.

Where do you think the design field is headed next?

The future of design is in development of technologies and craft. In my opinion these two trends become global. This is what I have seen during Milan design weeks last few years.

How long does it take you to finalize a design project?

The first image of the future objects comes easily, but the process of adaptation and retouche could take time.

When you have a new design project, where do you start?

I will start from analysis and inspiration.

What is your life motto as a designer?

Be your own critic and always trust your instincts

Do you think design sets the trends or trends set the designs?

Trends and design are mutual friends.

What is the role of technology when you design?

The role of technologies is crucial, because I am being obsessed with new techs.

What kind of design software and equipment do you use in your work?

Software such as Archicad, 3D-Max, Indesign, Photoshop, Illustrator. Tools like Copic markers, pens and pensils, liners etc… Samples of materials and fabrics, catalogues, design books and anything that can help to make a good presentation.

What is the role of the color, materials and ambient in design?

Colors, materials and ambient are the key players in design. They help to reach emotional unity with people.

What do you wish people to ask about your design?

What was your design is inspired by?

When you see a new great design or product what comes into your mind?

What a genius created this.

Who is your ideal design partner? Do you believe in co-design?

I do believe in co-design because two heads are much better then one. The partner who moves in the same direction adding his own experience is the ideal for me.

Which people you interacted had the most influence on your design?

Cristina Morozzi, Marcella Bricchi and Francesco Ponzi from Istituto Marangoni

Which books you read had the most effect on your design?

Deyan Sudjic “The language of things”

How did you develop your skills as a master designer?

I develop my skills by getting inspired by art, travel, architecture, nature. I often visit main design fairs and art events. I love to contemplate the masterpieces of architecture, observe the power of nature. I feed my creativity with revisiting the works of acknowledged masters of art and fashion.

Irrelative of time and space, who you would want to meet, talk and discuss with?

Piero Portaluppi, Luchino Visconti

How do you feel about all the awards and recognition you had, is it hard to be famous?

I've got only one but very important A'Design award, so I would prefer to talk about how hard it is to be famous in ten years from now.

What is your favorite color, place, food, season, thing and brand?

My favorite colors are the shades of blue, the place – lake Como, Italian pasta, late spring is my favorite season, the thing – my Japanese backpack by Ptah, my favorite brand is Dries Van Notten for creativity and independence

Please tell us a little memoir, a funny thing you had experienced as a designer?

Since I was a child I was trying to make a world around me more "beautiful" improving the style of my room moving the furniture from one corner to another, hanging posters, changing colors of the walls, drawing pictures that made my mother desparate.

What makes your day great as a designer, how do you motivate yourself?

People, creative process, inspiration make my day great.

When you were a little child, was it obvious that you would become a great designer?

It was obvious that I was a creative person.

What do you think about future; what do you see will happen in thousand years from now?

I hope humans will achieve the unity with mother nature.

Please tell us anything you wish your fans to know about you, your design and anything else?

Follow my instagram account @volovov.interiors and stay tuned for my future works.

Designer Interview

39 Froen

I am involved in design since 2008, when I started to make interior projects under my name. In 2016 I graduated from Istituto Marangoni design school (Milan) and received a Master degree in Luxury Home Master Collection…

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I am involved in design since 2008, when I started to make interior projects under my name. In 2016 I graduated from Istituto Marangoni design school (Milan) and received a Master degree in Luxury Home Master Collection Design course. An since then I am working as a professional interior and product designer. Geography of my projects covers Moscow, Saint-Peterburg, Berlin, Los Angeles and Como and I hope to expand it because I like to travel. Since I was a child I was trying to make a world around me more beautiful improving the style of my room moving the furniture from one corner to another, hanging posters, changing colors of the walls, drawing pictures. I didn't know that there was a specific name to this profession but I always considered myself as a creative person.

Can you tell us more about your company / design studio?

Studio Volovov Interiors is based in Moscow, Russia and involved in residential and public projects both in Russia and abroad. During design process the studio creates made-to-measure interiors with custom made items such as: lighting objects, furniture, finishes and textiles.

What is "design" for you?

Design is a contemporary language witch helps to satisfy the needs of society

What kinds of works do you like designing most?

I like the most to design special items for the projects such as lighting installations, tables, cabinets etc…

What is your most favorite design, could you please tell more about it?

My favorite design is the chandelier called Porca Miseria created by genial Ingo Maurer. It is a masterpiece made of broken dinnerware pieces .

What was the first thing you designed for a company?

I'm in the beginning of this adventurous journey.

What is your favorite material / platform / technology?

I love 3D – printing technology because it seems to be a future of the product design and is in great progress nowadays. I love all natural materials such as wood, marble, stone, metals, textiles. All that gives the soft touch of nature.

When do you feel the most creative?

I feel most creative during the flights when I have time to think in calm.

Which aspects of a design do you focus more during designing?

I focus on aesthetics, functionality, versatility, significance

What kind of emotions do you feel when you design?

When I design I feel excitement, passion, revival.

What kind of emotions do you feel when your designs are realized?

When my designs come to life I feel satisfaction, relief, pleasure.

What makes a design successful?

In my opinion targeting on current trends is one of the most powerful tool for the design to be successful.

When judging a design as good or bad, which aspects do you consider first?

First I judge aesthetics aspects of design and presentation, but aesthetic is nothing without a function. The most genial designs are deriving from the combination of these two aspects.

From your point of view, what are the responsibilities of a designer for society and environment?

With this world of total consumption the design has to be iconic –the one that is to last or sustainable.

How do you think the "design field" is evolving? What is the future of design?

The future of design is in development of technologies and craft. In my opinion these two trends become global. This is what I have seen during Milan design weeks last few years.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

Until now I did not yet have any exhibitions and I hope to join the A'Design Award exhibition in 2018

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

My main sources of inspiration are: art, travels, architecture, nature. I often visit main design fairs and art events. I love to contemplate the masterpieces of architecture, observe the power of nature. I feed my creativity with revisiting the works of acknowledged masters of art and fashion.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I prefer to call my style as contemporary.The main characteristics are clean lines, original approach and soft touch.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I live in Moscow but I consider myself as cosmopolitan, therefore Russian cultural heritage affects my designs alongside with world heritage and current trends. In my country one have to make a huge effort to create a design, triple effort in contrast to developed countries. Companies are not ready enough to invest in new products. But there are some private clients who respect creativity and customisation.

How do you work with companies?

The most important part is the analysis of the brand, defining targets and then goes work with the brand heritage and indication of the sources of inspiration and design process execution.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

To select the good designer it is important to define what the aim of the strategy. If the strategy is to keep an existing direction then select the designer whose works are coherent to the company. If the company choses to evolve the product then select a person of a company according to this.

Can you talk a little about your design process?

My design process is starting from analysis, then moves to defining current trends and targets, then goes an inspirational part, creative part and presentation. After that – technical schemes and drawings.

What are 5 of your favorite design items at home?

I love the soft touch of my Flexform mood sofa designed by Roberto Lazzeroni, occasional tables by Sollos (Brazil), and chairs by Piet Boon, Him chair by Fabio Novembre and Baxter carpet by Paola Navone.

Can you describe a day in your life?

My day starts with Yoga practice. Then goes my daily morning routine. I start working around 10 o'clock. My work includes meetings with customers and suppliers, driving throughout the city is the part of the journey therefore my day is never the same. This is one of my favorite aspects in this job.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Be interested, be inspired, be responsible, travel more.

From your perspective, what would you say are some positives and negatives of being a designer?

The positive things are that being a designer is to stay responsive to change, being on the edge this is why it is important to travel, to visit art and design events. The negative is that when creative part ends there comes the technical execution and you have to face a lot of issues with clients, partners, production etc… and the designer has to maintain all of this to achieve the highest results.

What is your "golden rule" in design?

Be your own critic and always trust your instincts

What skills are most important for a designer?

Designer has to know how to do all without involving others. So from analysis to sketching, from communication to presentation and software skills.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Software such as Archicad, 3D-Max, Indesign, Photoshop, Illustrator. Tools like Copic markers, pens and pencils, liners etc… Samples of materials and fabrics, catalogues, design books and anything that can help to make a good presentation.

Designing can sometimes be a really time consuming task, how do you manage your time?

It is important to manage your time and to set the deadlines. I use my notebooks, calendars to do that.

How long does it take to design an object from beginning to end?

The first image of the future objects comes easily, but the process of adaptation and retouch could take time.

What is the most frequently asked question to you, as a designer?

What is your current project?

What was your most important job experience?

The development of the lighting collection «Afrique» which involved the process of metal works

Who are some of your clients?

My clients are mostly private persons.

What type of design work do you enjoy the most and why?

The creation of presentation revels me in because there is a place for pure creativity.

What are your future plans? What is next for you?

My plans are to execute the production of the Tripod Project, to create more interesting projects and products and to move on and on in tis direction.

Do you work as a team, or do you develop your designs yourself?

I develop my designs myself, but I collaborate with the team when it comes to execution.

Do you have any works-in-progress being designed that you would like to talk about?

The Afrique collection is now in development. It is a collection of authentic light fixtures and accessories inspired by the black continent. The project of the apartment in Berlin. The project of the house near Lake Como and private apartment in Moscow.

How can people contact you?

Web: volovov.designMail: pavel@volovov.designPhone: +7 916 200 99 09 (Russia) +39 3388027226 (Italy) Instagram : volovov.interiors

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