Designer Interview
10 Froen
It seemed that our team exists for ages already. We were always fans of 8-bit computer graphics and game consoles.
Can you tell us more about your company / design studio?
It seemed that our team exists for ages already. We were always fans of 8-bit computer graphics and game consoles. In some way we are trying to restore the golden age of second and third generation consoles, where graphics were aesthetically pleasing.
What is "design" for you?
It is a state of mind. It is the way of living. It is an approach to a problem. It is how you see the world around you.
What kinds of works do you like designing most?
Our main works are digital toys and their versatility in the real life.
Which aspects of a design do you focus more during designing?
Beauty in her simplicity in perfect performance
What kind of emotions do you feel when your designs are realized?
It is the best feeling when you are satisfied with your design. You can be proud and happy.
What makes a design successful?
The Design was once about making products winning. Nowadays, it is a way of thinking: a creative process driven by desire to better introduce your idea and meet consumer needs. Your Design is successful when it make the product useful, understandable, and aesthetic.
When judging a design as good or bad, which aspects do you consider first?
The first and main aspect is that you can fall in love with that design.
How do you think the "design field" is evolving? What is the future of design?
Comparing last century and modern design we can definitely see a huge difference in principls, colors, materials, shapes. We realize that the differences are global. But with life changes the main trends in design come along with the people's needs.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Last one was on February 2018 - PIXIO was exhibited in Toy Fair in Nuremberg Spielwarenmesse.
How do you work with companies?
We have our own company.
