Interviewe mat Siam Attariya

I graduated from Chulalongkorn University with a degree in art education. My first job was a graphic designer at Propaganda, working for clients and designed some products for Propaganda shop, located in Bangkok and exported worldwide. After that, I joined Pink Blue Black & Orange, from 1997 until now.

I like the way design works, finding new possibilities and making things better. Problem-solving always make me fun.

I chose to be a designer since I was a child, at that time I wasn't quite sure what kind of designer I wanted to be. I love product design, architect, advertising, fashion, graphic, animation and so on, I truly love design.

I mostly design books, logos, calendars, all about graphic design but I try to work more on exhibition, interior and new media such as interactive or website.

Never stop learning, always curious about everything, work hard and have fun.

Good designer make things better, while great designer makes lives better.

I focus on the impact of design on people in the emotional level, the reason of its existing that make people lives better

Good design can save a lot of money and make more money. Investment in good design generates more economic and sustainable value as the good design makes a product useful, understandable, aesthetic, valuable and meaningful through the thorough thinking process regarding its value, cost, the reason of existing, market need and benefit so on and so forth.

I'd like to design the school book for children to help them have more fun and more creative along the process of learning.

Museum Design.

Try new things in many new ways, improve and evaluate our design all the time.

Milton Glasor.

I like Colors magazine by Tibal Kalman. It shows me the power of graphic design in term of creating impact.

Creativities unfold 2015 is my favorite project. This project allows me to try something new such as interactive media, graphic environment, ePub, and social media activities. I've learned a lot from this project.

Find the better solution to the same problem. Create new possibilities beyond the limitation. Make the most impact out of the least resources.

Maybe a chef.

Design is the process of defining and creating situation or product that leads to the expected result.

My boss and partner, Mr.Vichean Tow. I've worked with him since I left the university until now.

I still enjoy 'design' and learn new things every single day.

Everything! I was not a good designer. I knew nothing about design, I just love it. I made a lot of mistakes and tried to learn from them, improved and worked hard. Until one day, I just did it naturally.

Of course, no one knows our work better than us. Sometimes, the final result looks simple but the process along the way is not that simple.

Branding for a legendary business in Bangkok. I'm still not sure what can I expect from my work. Hopefully, it's fun!

Make the world a better place for every single life.

I am just an ordinary man who works hard and lucky enough that people like what I did. So I try to push myself and team further all the time and hope that my clients and audience will like our works.

Design make lives (things) better, easier, cleaner, greener, safer and so on. And it could create a better society as well.

I designed an identity system used for school book covered from grade 1 to grade 12 in 4 subjects for the Institute for the Promotion of Teaching Science and Technology (IPST). Hope the outcome will urge students to have more fun, imagination, and creativity while learning.

Every project satisfied me. I've always learned something new from them. When you try to make something in a new and different way, it will elevate you to another level.

What can AI do to beats human creativity?

Design, in term of making things look good, will be replaced by templates and software that enable an individual to design by themselves. So, designers' role has to focus on delivering something those technologies cannot offer such as solving difficult problems, complex UI, create meaningful experiences, etc.

It depends on the deadlines. I mostly develop them until the deadlines.

I start from the brief. I believe the solution for the project is there.

Create something meaningful.

Design sets the trend.

Technology is a factor that we include in our design criteria.

I mostly use Adobe Illustrator, InDesign, Photoshop. I just tried Adobe Muse to create our new website.

God is in the details. Every little single element is matter in design for creating a unique experience.

I enjoy the process of design along the way. Sometimes the processes are more interesting than the outcome.

I wish I am the one who did it. Ha ha ha!!!!

Anyone who truly know what they do. I believe in diversity, so I love to work with the experts who have different practices from me. Every time I worked with new people, I've learned a lot of new things.

People who have a strong passion and live their lives for it such as Steve Job.

Dr. Slump, a japanese manga series from '80s

I just keep doing my best and learning all the time.

They are not our goal. Our goal is to deliver the design that solves client's problem. The awards are the evidence that we are on the right track and make our clients confidence in our collaboration. I have no idea about the fame because I just do my best and the works speak for itself.

Pink, London, Thai food, winter, Classic car, and Chanel.

The entrance door of Humour Business exhibition. We installed an elevator button for the audience to push and the video on the wall would then play the visual that the elevator went down really deep underground. Our attention was to create the fun experience at the beginning of the exhibition. Most people like it a lot except one lady who called the security guard to help her out because she was afraid of our joke.

When I do something I never believe that I could do it, it makes my day. I love to see people's reaction to something and try to understand what are the reasons behind those. And I'm motivated by Pop Culture.

No, I was just a child who loved to think something funny and sometimes crazy.

Human, at that time, will be smart enough to avoid the mistakes created by previous generations such as war or pollutions. This planet will be the better place for every single life.

I've 3 kids and it's hard to make the balance with your work, family and etc. but I think I'm quite good so far.

I’ve always wanted to design something since I was a kid. Even that time I was not quite sure what I actually wanted to do. So, I started to focus on the architecture first and it was too complicated for me so my interest moved to communication design and advertising.

Our company is Pink Blue Black & Orange, found in 1997. We used to work in one of the most famous design company in Thailand called 'Propaganda' before, my partner Vichean was one of the founder of Propaganda. We were working together since 1994. Our service are branding, investor communication, and other printed material including exhibition. We won more than 40 awards both in Thailand and abroad.

Design is the way to create conditions in order to create a desired result and to make the most out of limitations.

Exhibition.

I prefer exhibition, it requires a lot of elements to deliver the content and to create a unique experience.

Calendar.

Nothing special.

When I truly understand briefings from clients' requirements. So, I could find the possibilities out of them.

Solving a specific problem.

I am always curious and I enjoy to explore the new possibilities.

It makes me feel great after working hard all the way through.

It can relate to people on emotional levels and create a solution that makes lives better.

Function.

For graphic designers, we send some messages to the public and those messages affect people in one way or the others. And during the process of design, we have to be concerned about the materials in our works that shouldn't harm the environment as well.

Technologies help designers to find the new opportunities to create something that they couldn't do before. And people who use technologies can design something by themselves as well. Designers should develop some special skill to survive in this transformation era.

I curated a poster exhibition in 2016 at TCDC COMMONS in Bangkok, Thailand. I hope that I could have my next show in Bangkok Design Week 2019 at the beginning of next year.

I love to see people, especially their emotion/reaction to different kinds of situations. I use that insight in my works to create something that relates to people emotion. So, my sources of inspiration are people around me and in society.

I have no style, I use different styles depending on each project. In many of my projects, I use the sense of humor as much as I can and I try to make the design look simple with a little twist.

I live in Bangkok, the city that has a great mix of cultures and people. You can find different kind of styles in almost everything. The city has a lot of energy and chaotic. We have a lot of creative things in daily life, some good and mostly bad. But if you understand the spirit of the city and go flow with it, it is a huge source of inspiration.

Most of our clients, we’ve worked for them for long times and some for more than 10 years. Our clients have the same vision like us, we work together like partners/friends.

No good design, no good client. What makes design great are many factors and take a lot of efforts. The process of design needs a creative environment and it’s also how designers work together with clients. It is like every relationship, which is based on trust and respect, it must have the same goal and go in the same direction. Working together, sharing ideas and listen to each other and etc. will shift the design to another level.

I listen to clients really carefully. I ask what I don't understand and try to find the information about the requirement as much as I can. I study competitor's works and find the way to fill the gap that creates the new opportunity for our clients. I write down words that relate to projects. And from those words, we often got the direction.

1. Antique Chinese medicine cabinet that has a lot of drawers.2. Eames Lounge Chair and Ottoman3. Rover Mini4. Antique wood theatre seats5. Antique Globe

I wake up at 5.30 am and send my kids to schools, then go to the office. And I start working by checking emails and then review the projects with my team until night time (avoid the traffic at rush hours). After that, I go home.

Work hard, learn more and have fun!

The positive is I could see things and connect things quite clearly. It makes me flexible and handling problems quite well. The negative is it requires a lot of energies in each project, sometimes it makes life harder than it should be.

Create a preferable experience.

Thinking.

I mostly use Adobe Illustrator, InDesign, Photoshop. I just tried Adobe Muse to create our new website. I always search the keyword of the project in Google to find the related subjects or see how other designers solve the problems.

I make the priority of projects and estimate working hours on them. I'll not finish until their deadlines.

It depends on the deadline, I can work in various conditions.

How could you come up with this idea? Where did it come from?

In 2016, I have my first exhibition design project at the beginning of the year. Finally, I designed 3 exhibitions on that year. It was the most important experience for me to do something new and luckily they were quite great.

Bangkok Bank, Charoen Pokphand Foods, Siam Commercial Bank, Thailand Creative and Design Center, Chevron, etc.

Exhibition design, I'm quite new for this job and I have a lot to learn.

I try to work in different media such as film, motion graphic, and hopefully do more exhibition designs.

Yes, I work with my team. It's a group of happy designers.

We are going to build a brand that's lived for a half-century.

This is my email: siam@pinkblueblack.com

Please visit our Facebook page at www.facebook.com/pinkblueblackorange